Meet Shanelle Butler | Fashion Stylist, Tailor and Boutique Owner

We had the good fortune of connecting with Shanelle Butler and we’ve shared our conversation below.

Hi Shanelle, what was your thought process behind starting your own business?
The motto behind my business is to be that “go-to” boutique for individuals of any and all walks of life and be their “Sandals” of inclusivity, affordability and self love. We pride ourselves in accepting people for who they are and dressing and styling them according to their ultimate needs and wants essentially. In My Own Lane Boutique is here to bridge the gap and void of not being “accepted”. We love to market and bring on apparel that isn’t your norm but excites the client. When you walk in a room, heads are sure to turn from your fashionable element and demand that you command when wearing our brand.
  

Let’s talk shop? Tell us more about your career, what can you share with our community?
I believe what sets me apart from others is my ability to encourage others to love themselves and express it through wardrobe styling. I am most proud of my journey of steadfast determination that can be accredited to watching how my parents have always worked so hard to make the life of myself and my siblings was that much easier to tread. I am so excited to begin making difference in the world and with my clients by allowing them to elevate within through self-love, self – confidence and self – assurance. My journey can be attributed to moving how it did because I was raised to work hard and started in Corporate America that gave me structure and the ability to increase my networking skills. This was not an easy trail of success as there were many downhill tribulations and uphill triumphs that were meant to stunt my growth but with God, all things are possible and accessible. The lessons I have learned along the way are being consistent, staying humble, being true to yourself and never giving up hope. Being kind, thankful and resourceful are some skillsets I have acquired that are fully transferable in this industry. I want the world to know that my brand is here to bridge the gap and void of not being “accepted” and here to take your fashion to the next level.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am from NYC so we are the city that doesnt sleep! When it comes to eating, drinking and having a good time some very interesting places are : STK Rooftop, The Groove Lounge, Mr. Purple, PHD Rooftop, Kimoko and Kimoto Rooftop, and Ms. Lilly’s! These are my go to places where you can run into anyone and have the best time in town. I also love being on the water taking the Lobster Cruise around NYC.

Who else deserves some credit and recognition?
I would like to first give all praise and credit to God who is the head of my life! Without my Faith, Religion and Spiritual background this journey would have been that much harder to embark on and made a lot more difficult. I would also like to thank my parents Dr. Rev Donald E Butler and Sylvia Butler who have had my back like no other and have been such a support system to me to allow me to follow my dreams and be the Fabulous Shanelle that I am. London Rose is my princess that has been the meaning behind the brand name of In My Own Lane (her nickname). London is my push and determination to build an empire to pass along to her in our legacy of excellence. Shout out to my friend circle that is small but very high in knowledge, encouragement, education and Black excellence! Lastly the companies that have assisted me in improving and learning new skillsets that have helped with perfecting my craft (Fashion Bomb Daily, Style Haven, LIM College mentor – Heidi Diamond and One by Wankaya).  Thank you all and to the beginning of my journey of achievements that have yet to be achieved.

Website: inmyownlanellc.com

Instagram: @thestylistnelly/ @inmyownlaneboutique

Image Credits
Credits : BabyGIllusions – NYC based Photogragher