We had the good fortune of connecting with Normie Song and we’ve shared our conversation below.

Hi Normie, we’d love to hear more about how you thought about starting your own business?
I always knew that music was what I really wanted to do in life, but it took me many years to build up the confidence. After all that time, I realized that nothing was going to make me happy or fulfill me the way that making music would, so I decided to not just make music but to pursue it with the same intensity that entrepreneurs have when starting and scaling their own businesses. Many don’t see the creation of music as an investment in a product, in a similar way that an entrepreneur invests in creating a physical item. However, there are a lot of similarities. I have really had to plan the business side of being an artist very methodically. From the budgeting to the marketing, it all takes a plan. There are hidden costs to all aspects of creating a song from start to finish. For example, the recording (and re-recording), the addition of instruments along the way, mixing, mastering, publishing, advertising, etc. We independent artists have to front all of this on our own. I’m happy to do it, because I view it as not only an investment in the product (the songs), but also an investment in myself.

Starting my business as an independent artist wasn’t just about making music though – it was about building a platform where I could tell my story on my own terms as a songwriter. Instead of pursuing a record deal at this point, my thought process behind being an independent artist really centered around being in the driver’s seat. I felt that was super important at this stage in my career. That may look different at some point, but I found it to be really important in the beginning to build a foundation of music that was just everything I wanted it to be.

I’m working on building my fan base, one person at a time.That’s really kind of how any business owner has to do it. By being authentic and creating beautiful, melodic songs that people truly connect with is all I ever wanted.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My entire arc and methodology behind my storytelling when I write songs is about my journey to realizing who I am, and falling in love with and embracing that person. I feel like what sets my music apart from others are these mindsets and subject matters that are a common thread in my songs. I write about love and heartbreak, but the songs I feel the most connected to are the ones about my inner journey. I hope that this can inspire people to believe in themselves, love themselves, and know that if they’re feeling insecure, unworthy, or lonely that they’re not alone in those feelings. I’m still climbing as an artist, and for those who are around to witness my journey; what I really want for them to take from it is this: Achieving your dreams is possible and you are worthy of love and acceptance. Aside from the creation of the music, I’m always thinking about how I can ensure my music is heard by more people. It’s all about making lasting connections with people. A nice song is not enough to bring people back again and again. From my aesthetic to the visuals for the music, all of it is part of the big picture. I’m always writing, recording, and working on what’s next. By the time the public hears the music for the first time, I’m working on the next project. I also like to stay involved in many aspects of the arts. I’m an actor as well and spend a considerable amount of time rehearsing for projects I’m involved in. For example, I recently had a principal role in a musical called “Disaster.” Of course, I always have to continue perfecting my craft. To do so, I take acting and dancing classes, and work on my physical fitness. Much of what I do requires me to nurture my voice and my body. In order to be the best artist that I can be, I have to always consider whether something I’m going to do is going to put my career at risk or help my career.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There’s so much beauty in Georgia. If I had a friend visiting, first I would want to take them to see some of the nature that Georgia and Atlanta has to offer. There’s a lot of great hiking trails that surround the Atlanta area. Going on a walk or a hike with someone is a great way to disconnect, tune out the noise, and reconnect with each other. We might even visit Piedmont Park in Atlanta. They could bring their pet, a snack or lunch, and really enjoy the beauty of the area. People often refer to Atlanta as “the City in a Forest” and places like Piedmont Park really highlight that. One of my favorite things to do there is go to the Botanical Gardens. You really can see some gorgeous and rare plants and flowers. That’s not necessarily something a visitor would expect in a large metropolitan city such as Atlanta. There’s also a ton of great soul food here too. I would love to take them to Mary Mac’s Tea Room for lunch one day. Mary Mac’s Tea Room has been around since the 1940s and it’s pure comfort food. I’m a big foodie at heart, even though I have to watch my diet, given my career. And if they were down for some karaoke, we could go to Impulse Lounge in Norcross. It’s this really cool place where you can rent your own room just for you and your friends to sing karaoke as loud as you want! The Battery in Cobb County is a really cool area too. It’s right next to Truist Park, where the Atlanta Braves play baseball, and is full of bars and cool spots to hang with friends, and is definitely a foodie heaven! If they’re into sports, we could go see a Braves game or go the Mercedes Benz Stadium to watch football or soccer! A great place to go on the weekends is Little Five Points. I’ve been going there for so many years and I never grow tired of it. You get to see a lot of very unique people in that area, as well as some awesome vintage shopping, and some pretty cool restaurants! Also, depending on the time of year, Amore e Amore is a little hidden gem of an Italian restaurant near Little Five that has some amazing decorations and themed menus. The sky is the limit in the Atlanta area.

Who else deserves some credit and recognition?
The Power of Now by Eckhart Tolle was a book that completely changed my life and made me want to take my destiny into my own hands. I think of passages from that book often as I plan the next steps of my career. I try to really live fully in the present and not wish my life away. This book is really what kickstarted that way of thinking, that mindset, for me.

From a very young age, I was interested in music, dancing, and acting. My mother always encouraged me to pursue my dreams and I really owe my perseverance and grit to her. I never give up and she taught me that. She passed away when I was a teen, but the lessons she taught me never leave me. I also dreamed of being a musical artist and now I get to live that dream every day. I have much to accomplish, but it’s quite surreal that I am actually creating and releasing music for the world to hear. My hope is that I can inspire a person (young or older) to pursue theirs. We only get one shot at this life and I’m going to live every day. That’s who I am as an artist. That’s what my lyrics embody: understanding one’s true self, healing, dusting yourself off and trying again when you have set back, and living in the present in every moment.

Website: https://linktr.ee/Normiesong

Instagram: https://www.instagram.com/normiegram?igsh=bncyY3UxeWRuNnc3&utm_source=qr

Other: My music is available on all streaming platforms.

Image Credits
Photographs by Normie Song

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