Meet Nas Haddad | CEO & Creative Director

We had the good fortune of connecting with Nas Haddad and we’ve shared our conversation below.

Hi Nas, what do you attribute your success to?
The most pivotal element driving the success of my brand is undoubtedly the ability to forge genuine connections with individuals from diverse backgrounds. At the heart of my company lies the ethos encapsulated by our tagline, “friends hosting friends,” which serves as the cornerstone of our operations. From the outset, our mission has been to craft experiences that resonate profoundly, regardless of the investment in terms of resources, time, or effort.

Central to our approach is the unwavering commitment to hospitality, akin to welcoming guests into the sanctity of one’s own home. Every event is meticulously orchestrated, with an emphasis on every intricate detail, be it the ambient lighting, the perfect playlist, the tasteful decor, or the culinary delights on offer.

I firmly believe in the power of intentionality, infusing each aspect of our service with thoughtful consideration and care. It’s not merely about delivering a product or service; it’s about creating a holistic experience that leaves an indelible mark on our guests’ hearts and minds.

In essence, our success stems from our ability to transcend the transactional and cultivate meaningful connections, fostering an environment where every individual feels valued, understood, and ultimately, like they’re among friends.

Alright, so let’s move onto what keeps you busy professionally?
My journey in the world of experiential marketing and event curation has been a testament to resilience, determination, and the unwavering pursuit of authenticity. What sets me apart is not just my ability to create unforgettable experiences, but also my relentless commitment to challenging stereotypes and breaking down barriers, particularly those faced by Black men in the media and within the confines of societal expectations.

Navigating the complexities of these stereotypes and taboos, especially in a city like Philadelphia, has been a formidable challenge. However, it’s a challenge I’ve met head-on, working tirelessly to forge meaningful connections with restaurant owners, club venues, and the broader community. Through perseverance, dialogue, and a steadfast dedication to authenticity, we’ve been able to reshape perceptions and create spaces where everyone feels welcomed and celebrated.

Along the way, I’ve gleaned invaluable lessons that have shaped not only my professional trajectory but also my personal growth. I’ve learned the importance of staying true to oneself, of listening intently to the insights and perspectives of my team, and of exercising patience in the face of adversity. I’ve come to understand that true success often requires taking calculated risks and prioritizing the Return On Emotion (ROE) over the more traditional metrics of Return On Investment (ROI). After all, in the realm of experiential marketing, we’re not just selling a product or service—we’re selling a feeling, an emotion that’s inherently challenging to quantify.

My journey began in 2014 when I made the bold decision to leave my job at State Farm and relocate to Atlanta, where I immersed myself in the world of small business alongside a friend. However, fate had other plans, and a call from Jaime beckoned me back to Philadelphia to embark on a new venture. What started as a single party at Jerry’s Bar in Northern Liberties quickly snowballed into a thriving business, fueled by the demand for immersive, unforgettable experiences.

As I reflect on my journey, I want the world to know that my brand, The 6ix Agency, is more than just an events and lifestyle company—it’s a testament to the power of authenticity, resilience, and community. Our story is one of breaking down barriers, challenging stereotypes, and creating spaces where everyone feels seen, heard, and valued. And while the road hasn’t always been easy, every challenge has only served to strengthen our resolve and deepen our commitment to creating experiences that resonate deeply with all who encounter them.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Food For Philly’s Iconic Cheesesteak:
– Max’s for the ultimate cheesesteak experience.
– Papi stores (corner stores) also offer good options.
– Chicken cheesesteaks from Ishkibbles are recommended.

Formal Dining Experiences:
– Mei Mei
– Chatayee Thai
– Del Frisco Grille
– Reef
– Double Knot
– Graffiti Bar
– Front Street Cafe

Coffee Shops:
– American Grammer
– Uncle Bobbie’s

Places to Visit:
To Getaway:
– Harriett’s Bookshop
– Cira Green

Bars and Drinks:
– Druid’s Keep (The Keep)
– Silk City
– The Saint
– North Bowl
– Black Rabbit
– Fringe Bar
– Friday, Saturday, Sunday’s bar program

Nightlife (based on the weekend or day of the week):
– Hips
– International Bounce
– Reminisce
– U+Me+RNB
– But First Brunch
– All You Can Sing
– Between Us
– Plaintain
– Nicki Night
– Well Crafted
– Toasted
– Soul Glo
– Rent’s Due
– Forecast
– BWC Sounds at The W

My Favorite Festivals:
– Roots Picnic
– Juneteenth

Who else deserves some credit and recognition?
I’d like to extend a heartfelt shoutout to the incredible individuals and entities who have played a pivotal role in shaping my journey and contributing to the success of 6IX 8IGHT and The 6IX Agency.

First and foremost, I want to express my deepest gratitude to my esteemed co-founder and Morehouse Brother, Jaime Nathaniel, II, PhD. Jaime’s unwavering dedication, vision, and partnership have been instrumental in bringing our collective dreams to fruition. Together, we’ve navigated challenges, celebrated triumphs, and forged ahead with a shared commitment to excellence.

Next, I want to pay homage to the vibrant city of Philadelphia. Like a nurturing guardian, Philly has embraced us with open arms, providing the fertile ground upon which we’ve planted the seeds of our enterprise. Its resilient spirit, diverse community, and boundless opportunities have been the bedrock of our growth, instilling in us the conviction that with determination and grit, anything is possible.

I am also indebted to a remarkable cadre of friends who have not only enriched my personal life but have also served as invaluable mentors and sources of professional development. AUC; Asyia Ahmed; Britney Elayne Coleman; City of Atlanta; DreamTeam, DJ’s (AMH, Caution, HBK, Nomari; SPKTR) Gabe Burks; Greg Johnson; Hittssquad;  Imani Briscoe; J’vonn Forbes; Jordan O’Neil; Joy Jones; Kyle Harris; Matty (Qrease) Patterson; Michael Brock; The 0-100 Group Chat; Team Beve; Tyrone Dixon.

AJ from AJ Productions; —your guidance, wisdom, and unwavering support was a beacon of light illuminating my path.

Additionally, I wish to honor the memory of Ernest Jones (may he rest in peace), whose presence and insights continue to inspire me to reach greater heights.

Finally, I want to acknowledge the transformative power of literature. The books “Contagious,” “The One Thing,” “The Third Door,” and “The Power of Vulnerability” have not only informed my approach to business but have also ignited within me a passion for continual growth and self-improvement.

To each and every individual, group, organization, and literary work mentioned, I offer my sincerest appreciation. Your contributions have not only shaped my story but have also propelled 6IX 8IGHT and The 6IX Agency forward on its journey toward excellence.

Website: www.6ix8ightllc.com ; www.the6ixagency.com

Instagram: @the6ixagency | @6ix_8ight | @u_me_rnb | @occupynas

Linkedin: https://www.linkedin.com/in/nashaddad/

Other: TikTok: @occupynas

Image Credits
Rich “Dvvinci” King, James Johnson Jr, Joshua Sqruiel, Beaumonde Originals, Joannika Augustin, Tim Blackwell