We had the good fortune of connecting with Morgan Applewhite and we’ve shared our conversation below.

Hi Morgan, do you have a favorite quote or affirmation?
“Dreams without goals are just dreams, and ultimately they fuel disappointment. On the road to achieving your dreams you must apply discipline but more importantly consistency. Because with without commitment you’ll never start but without consistency you’ll never finish.” – Denzel Washington

This quote is a staple in my household and my thought process over this last year. It has been the key to my success and success to come because I used to say I lacked discipline and consistency. It wasn’t until making it through my first year of this business that I truly understood how powerful I am.

I believe everyone has the rebellious spirit within us. So taking a risk wasn’t the hardest part of starting a business but that follow through is the challenge. At some point in life we take a risk on something but that discipline and consistency is a whole other beast to tackle. Being able to say or look at yourself in the mirror and know that I actually applied both to my life in a positive way is that shift – you know the one that separates you from who you could be and what you’re going to be. This quote helped me shift my perspective and lean into the boss I am going to be.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Botanical Moments is a floral boutique.

I hate when people say flower shop because that’s not the vision. The thing that sets us apart from others is the exclusiveness, the experience. It’s florals meets luxury.

The experience of Botanical Moments is unlike anything that other floral boutiques deliver. Not only do we offer beautiful floral arrangements, but true to our namesake, we provide beautiful MOMENTS for our clients.

Whether they are on the receiving end of a bouquet, or taking the time to thoughtfully write a personalized note, while choosing a custom color for their wrapped 200 roses to acknowledge someone special in their life, we take pride in being an integral part of their story. That moment in time, that is etched in their heart and their spirit, is what makes Botanical Moments one of a kind.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Jax Itinerary

Brunch
Jax Beach
Rita’s Italian Ice
Bar crawl at the beach bars
Dockside for fresh seafood
Visit Chamblin’s Bookmine
Dreamette for dipped ice cream cone
Go kayaking
Jag’s game
Get nails done at LeDream
Wine Tasting at Copper Hawks
Cummer musem
Visit Riverside Art Market
Bar hop in Riverside
Dinner and drinks at Secret Tiki Temple Speakeasy
Dinner at Legacy Lounge
Selfie Musem

Who else deserves some credit and recognition?
Being a florist giving people their flowers is top priority in my book but honestly I can’t give 100% credit to just one person but my support system- without them I truly wouldn’t be where I am today.

First and foremost, God. Without him I truly wouldn’t even be able to have any of my success.
My Mom, Regina- the undying support and sacrifice that she has given me over the years I know without a doubt is what helped build my character, humbleness and willingness to put love back into others.
My Son, Ham- without being given the responsibility of caring for him I wouldn’t have all of the little but major things that it takes to be successful. The patience, love, care and grind comes from him.
My best friends, Khristian, Brianna and Janesha- Thank you for taking every wild ride with me. Thank you for always showing up and putting my name and business name in multiple rooms.

From the bottom of my heart I love and appreciate you all!

Website: www.botanicalmoments.com / www.richoffroses.com

Instagram: @botanicalmoments_/ @motheflorist

Facebook: Botanical Moments

Youtube: Rich Off Roses

Image Credits
Girl Boss Branded- Ashley

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