Meet Minasemma Ramon | Beauty Owner & Marketing Strategist

We had the good fortune of connecting with Minasemma Ramon and we’ve shared our conversation below.

Hi Minasemma, can you walk us through the thought-process of starting your business?
During my first pregnancy, I faced a serious medical complication that led to an extended hospital stay. It was a challenging time, and amidst the medical care, I noticed a striking absence: basic, quality skincare. While medical professionals were focused on my health, the simple comforts of hydration and gentle skincare were overlooked. This realization struck a chord with me.

The experience sparked a passion for creating skincare solutions that prioritize both safety and efficacy. I became dedicated to developing products that are not only deeply hydrating and moisturizing but also crafted with clean, safe ingredients. I believe everyone, especially those facing medical challenges or undergoing significant life changes, deserves access to skincare that nurtures and supports their well-being. Experience the transformative power of Empress Allure and discover a renewed sense of confidence in your skin.

What should our readers know about your business?
As a skincare brand owner, I know the beauty market can feel overwhelming, but if you’re anything like me, you want a brand that stands for something meaningful. That’s why the Empress Allure approach is a little different: our entire philosophy is rooted in building genuine confidence through skincare, radiating your natural beauty from the inside out. We aren’t just here to sell you products; we are committed to providing thoughtful routines that help you unlock the beautiful, unique glow that’s already yours. Our deepest mission is to empower you to feel incredible in your own skin, every single day.

Let’s be honest, standing out in the crowded beauty world is a constant challenge, and for a long time, I found myself struggling with comparisons. It’s natural to look at successful competitor brands and wonder how to match their momentum, but that was a lesson I had to quickly overcome. The realization was liberating: I cannot succeed by comparing our unique journey to theirs. To truly put the Empress Allure brand’s best foot forward, we must always remain authentic with our audience, trusting that our dedication to quality and confidence will naturally attract the right people.

The real magic happens when we stop focusing on the competition and shift our attention entirely to you, our incredible customers. Success, for us, isn’t measured by industry trends; it’s measured by your satisfaction! It all boils down to finding the products you absolutely love and consistently delivering on that promise. We are continuously listening to your feedback, studying your needs, and adapting our offerings because your positive experience and growing confidence are the only metrics that truly matter. We are committed to giving you exactly what you want in a supportive, authentic skincare brand.

I want the world to know that the Empress Allure brand is passionately standing up for confidence in skincare, and we are ready to lead the conversation. This business is deeply personal to me; it’s an unwavering commitment to push the industry forward by pioneering marketing strategies that prioritize education. We’re here to do more than just sell—we want to teach the vital importance of skincare as a self-care ritual. Join us as we build a community where natural beauty and unshakable self-confidence always shine brightest!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Day 1: Glamour, Shopping & Stage Lights:

Morning Fashion Power Walk: Start with the classics! Walk down Fifth Avenue for epic window shopping at flagship stores like Saks Fifth Avenue and Bergdorf Goodman.

Afternoon: Boutique Browsing: Head downtown to SoHo (South of Houston) to explore smaller, high-end boutiques and designer stores known for their trend-setting style.

Dinner & Broadway: Enjoy a fun, pre-theater dinner in the Theater District (maybe a spot known for celebrity sightings!). Then, catch a spectacular Broadway show—the heart of NYC entertainment!

Day 2: Grand Views & Culinary Exploration:

Morning The Best View: Head to Top of the Rock Observation Deck. The view here is arguably the best because it perfectly frames the Empire State Building and Central Park.

Afternoon Waterfront Walk: Take the subway to Brooklyn and walk across the Brooklyn Bridge back towards Manhattan. The views of the skyline from the bridge and Brooklyn Bridge Park are absolutely stunning.

Evening Cozy Gourmet Dinner: Treat yourselves to a fantastic dinner in the charming West Village or Greenwich Village. These neighborhoods are known for small, intimate restaurants with incredible food.

Day 3: Art, Final Touches & Farewell

Morning Culture Stop: Visit the Metropolitan Museum of Art (The Met) or the Museum of Modern Art (MoMA). Both offer world-class exhibits and are major NYC staples.

Afternoon Retail Therapy/Last View: Depending on your flight, spend time exploring Hudson Yards (modern architecture) and maybe visit The Edge observation deck for a thrilling, final grand view.

Evening Farewell Feast: Enjoy a final, spectacular New York meal. Maybe a classic NYC steakhouse or a restaurant specializing in your friend’s favorite cuisine to cap off the trip!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
To my amazing husband, thank you for being my absolute rock and caring for me so selflessly during my recent medical complications. Your unwavering belief in my skincare journey, even during the hardest moments, has given me the confidence to keep chasing my dreams. I also want to send so much love to my beautiful children for being my daily motivation to get stronger. To my wonderful in-laws and incredible friends, thank you for wrapping me in kindness and sending nothing but love my way. I am endlessly grateful for this village that has carried me through every step of this journey.

Website: https://empressallurestore.com

Instagram: https://www.instagram.com/empress_allure2020/

Facebook: https://www.facebook.com/p/EmpressAllure2020/

Youtube: https://www.youtube.com/watch?v=TkFXW2hQRe4

Other: Pinterest: https://www.pinterest.com/empress_allure2020/

Image Credits
Empress Allure Brand Photography: Photography by LarJ

Empress Allure Website Photography:
Lovell Hunter