Meet Margaret Armour | Owner

We had the good fortune of connecting with Margaret Armour and we’ve shared our conversation below.

Hi Margaret, can you talk to us a bit about the social impact of your business?
Our vision for I Go Tokyo has always been rooted in bringing the beauty of Japanese culture to small-town Chattanooga. There is so much that Japan has to offer that brings an element of mindfulness and fun to all aspects of life; festivals to celebrate the changing seasons, intricate tea ceremonies, artful calligraphy, and much more. As the Japanese population in our local community continues to grow, we will be here for those who want to make meaningful connections through cultural exchange and education.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Even though it has been a challenge to start my own business, I have met incredible people all over the world and locally who support this crazy dream. It is with their support that this has all been possible. It is my hope that you walk into the store and feel the same joy I did upon seeing the amazing quality, skill, and cuteness that so many Japanese products have to offer.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Frazier Avenue is a great spot for shopping; Blue Skies offers a wide selection of quirky gifts and beautiful jewelry, Plumnelly with their gorgeous home decor, and of course I Go Tokyo is here! A walk through Coolidge park and across the scenic walking bridge will lead you straight to the famous Tennessee Aquarium, and the Hunter Art Museum. Main Street Meats is a great place to grab a bite, then head over to the trendy, speakeasy-style bar Unknown Caller for a drink. There’s also no shortage of outdoor activities, from hiking trails to cave tours. Rock City is great fun for families, and the Incline Railway gives you a stellar view of the city!

Who else deserves some credit and recognition?
When I originally had the idea of opening an international supply store, I was torn on the country I would choose. My aunt Elizabeth Motlow, knowing my love for travel, told me to pick one place I appreciated the most out of everywhere I had been. The answer was immediate– Japan stood out to me most for its kind people, breathtaking landscapes, and fascinating culture. With this idea in mind, I took another trip to Japan to solidify my ideas. After returning to the states, I had the pleasure of meeting Etsuko Lammon, and we became fast friends. Not only has she been irreplaceable as a translator, but she has also discovered a new life skill as a successful brand manager, overseeing new projects and facilitating communications with the businesses we partner with. She ensures that everything we do meets Japanese standards of etiquette and aesthetics. She also has taken it upon herself to be a central point of contact for the local Japanese community; none of our efforts would be fruitful if not for her talent and passion. Last but not least, I can’t say enough thanks to our entire staff and the many other helpful people who have come together to make our store a success.

Website: igotokyostore.com

Instagram: igotokyostore

Facebook: https://www.facebook.com/IGoTokyoStore

Image Credits
Karen Culp Photography