We had the good fortune of connecting with Lyssa Pfauth and we’ve shared our conversation below.

Hi Lyssa, what do you attribute your success to?
Trusting the process of building a brand and a team. I remember when I first started my business there were so many directions I wanted to explore but realizing I couldn’t do it all, I focused on a specialty service and hired team members who had a passion to work. Keeping a small team with the same vision as myself has kept us steadily growing without burnout.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have always loved the beauty industry, from a young age I would give my sisters makeovers- however I never knew that this would be a career for me. Being able to create art, with a passion to make people happy, just clicked for me. For the first two years I focused on creating the perfect business model, finding the right team artists and building my brand. I’ve changed logos, business names and have cycled through artists- it was challenging and exhausting but I stayed motivated and now feel confident in what Evergreen Beauty stands for alongside a great team of women with the same vision as myself. For anyone starting out, I would tell them to not get discouraged when they hit bumps in the road, as those bumps really help build success.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Ponce City Market! From the people watching, shopping and eateries- I will never get tired of the atmosphere it has accomplished.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mother is my biggest fan, she consistently praises my work and encourages me to take those leaps of faith. When it comes to business, you have to be smart but you also have to take risks- she is my voice of reason when it comes to making the hard decisions. Also my husband has been a wonderful mentor for all my financial decisions.

Website: Www.beautyevergreen.com
Instagram: Evergreen.Beauty
Facebook: Facebook.com/evergreenbeautystudio

Image Credits
Ali Rae Haney Photography, Kassie Lane Photography