Meet Lisa Rooney

We had the good fortune of connecting with Lisa Rooney and we’ve shared our conversation below.

Hi Lisa, Let’s talk about principles and values – what matters to you most?
Freedom is the value that matters most to me.
It’s the heartbeat of my life, the core of my work, and the thread that ties so many of my personal and professional experiences together.

Most people think they know what they value but often, those “values” are borrowed. We absorb them from our families, our culture, our faith communities, our friend circles, the media. They can become so loud that we never stop to ask: What actually matters to me?

When I first explored this question with a coach, I was convinced my top value was family. At the time, my children were small, and I cherished being home with them while my husband worked to create the life we envisioned together. But as I dug deeper, I realized that underneath the love for my family was something even more foundational: freedom.

For me, freedom means having agency over my choices. It means being able to fully express who I am in every relationship. It means speaking my truth and having it met with love, understanding, or respectful debate. It’s the permission — and responsibility — to make decisions that align with my deepest self.

I learned just how fiercely I protect this value when my children were young, and I decided to take them out of school for a few days to align with my husband’s schedule. Despite giving plenty of notice and offering to make up the work, their teacher pushed back hard. My reaction was swift, intense, and if I’m honest, way more aggressive than necessary. At the time, I didn’t fully understand why. But through coaching, I saw it clearly: my value of freedom had been challenged, and I was reacting from that deep place.

Since then, my values have become the lens through which I make decisions. I am always working with a handful of my core values and I consciously ask: Does this align? When it does, life flows. I feel grounded, present, and fully myself. When it doesn’t, I feel restless, disconnected, and dissatisfied — no matter how “good” things look on the outside.

This is why values work is at the heart of my coaching practice. Whether I’m working with high-functioning women in midlife or young adults finding their voice, clarifying values becomes a compass. It helps them heal the places where they’ve overridden themselves, reclaim their agency, and begin to live in alignment with who they really are.

When a woman reconnects with her values, she settles into herself. She opens to her femininity, deepens her relationships, and stands firmly in her own life. When a young adult finds theirs, they gain a new level of awareness and begin advocating for themselves in ways they didn’t know were possible.

For me, that’s the beauty of freedom: it’s not about doing whatever you want. It’s about living in a way that is true to you.

What should our readers know about your business?
My business is rooted in one simple truth: healing is not just about “fixing” symptoms — it’s about helping people reclaim the wholeness that’s already inside them.

I’m an integrative coach and homeopath who works with two main groups: high-functioning women in midlife who feel weighed down by stress, overwhelm, emotional trauma or the invisible load they carry… and young adults navigating anxiety, self-doubt, and big life transitions. In both cases, my role is to help them release what’s blocking them — whether that’s trauma, toxicity, or limiting thoughts — and to guide them into alignment with their core values so they can live from a place of clarity, confidence, and freedom.

What sets me apart is the way I weave together coaching, somatic healing, homeopathy, and energy work into one cohesive process. My clients aren’t just talking about their challenges; they’re working with tools that shift them emotionally, physically, and energetically. This multi-layered approach helps them see results that last, because we’re addressing the root causes, not just the surface-level struggles.

Getting to where I am today wasn’t easy. I started this business after my own seasons of deep personal healing and reinvention. I’ve walked through burnout, grief, and moments of wondering if I was really meant to do this work. I’ve also faced the usual challenges of building a business — from learning marketing and technology to navigating the vulnerability of putting myself and my story out into the world. Each hurdle became a lesson in resilience, adaptability, and trusting that the right people will always be drawn to authentic service.

The lesson that has shaped me the most is this: the more I stay aligned with my own values and my own way of working, the more my business grows — not just in numbers, but in impact. Every time I’ve tried to fit into someone else’s mold of how I “should” work or market, it’s fallen flat. But when I follow my own compass, things flow.

What I most want the world to know about me and my brand is that healing doesn’t have to feel clinical, overwhelming, or out of reach. My work is warm, personal, and deeply collaborative. I’m not the “expert” swooping in to fix you, I’m a partner walking beside you as you reclaim your agency, restore your energy, heal your physical aliments, realign your emotional responses, and remember who you really are.

At the heart of my story is this: I believe every person has the right and the capacity to live in alignment with their truest self. That’s what I stand for. That’s what Vibrant Life 24/7 is all about.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m still a bit of a newbie here — I’ve called Atlanta home since 2019 — but I’ve already found my happy places. Give me a rooftop restaurant at sunset and I’m in heaven. Add in The Shaky Knees Festival or any other live music venue and I’m all in — because nothing beats the soul-shifting magic of live music in a world full of auto-tune. And if I really want to recharge, I’ll grab my best friend and head to the North Georgia Mountains for a few days of waterfall hikes. Hiking and kayaking are my thing, but when you mix in the roar and sparkle of rushing water, it’s instant grounded bliss.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband deserves a tremendous amount of credit. He has supported my entrepreneurial endeavorers by both cheerleading for me and debating my vision for my business when I needed more clarity.

Website: https://www.VibrantLife247.com

Instagram: https://www.instagram.com/vibrant_life_247/

Linkedin: https://www.linkedin.com/in/lisa-rooney-vibrant-life/

Facebook: https://www.facebook.com/vibelife247

Youtube: https://www.youtube.com/@VibrantLife247

Image Credits
Kim Rottmayer, Picture the Love Photography