Meet Lindsay Schwartz | CEO, LSCC

We had the good fortune of connecting with Lindsay Schwartz and we’ve shared our conversation below.

Hi Lindsay, can you walk us through the thought-process of starting your business?
I never set out to be an entrepreneur. Owning a business was not part of some long-term master plan, and it certainly was not something I thought I would be doing when I first started my career.

I was working at a company I truly loved, in an industry I respected deeply. But I reached a point where I had outgrown my role. Instead of trying to fit me into a box that no longer made sense, my boss did something that changed everything. He encouraged me to take the specific skill set I had built and use it to serve the industry in a way that felt true to who I was.

That industry – professional AV, event production, and the businesses that support it – was wildly underserved when it came to marketing. These were smart, talented teams doing incredible work, but marketing was often an afterthought. Not because it was not important, but because no one had the time, language, or partner who actually understood their world.

I saw the gap. I felt the pull. And with a nudge from someone who believed in me before I fully believed in myself, I decided to step into it.

That is how LSCC started. Not from a desire to build an agency, but from a desire to serve an industry I knew, cared about, and believed deserved better.

What should our readers know about your business?
What sets LSCC apart is that we do not operate like a traditional agency. I built this place to be far from that.

We embed. We listen first. We learn the business from the inside out before we ever suggest a tactic or a piece of creative. Our clients don’t need more noise or surface-level strategy. They need a partner who understands how their business actually works day to day. That is where we live.

I am most proud of the trust our clients place in us. Many of our relationships are long-term, deeply collaborative, and built on mutual respect. We are often brought in not just to “do marketing,” but to help leaders think, prioritize, and make confident decisions about how they show up in the world. That level of partnership is something we take seriously and protect fiercely.

Business-wise, I did not set out to build an agency. I had outgrown a role at a company I loved, and a mentor encouraged me to take my specific skill set and use it to serve the industry in a way that felt true to who I was. I saw a gap. I felt a pull. And I decided to step into it. LSCC grew organically from there. One client, one relationship, one solved problem at a time.

It was not easy. Building a business while protecting your values never is. There were moments of uncertainty, seasons of stretching myself too thin, and lessons learned the hard way about boundaries, pricing, and protecting both our team and our work. I overcame those challenges by staying grounded in why LSCC exists in the first place: to do meaningful work, with good people, in a way that is sustainable and human.

The biggest lesson I have learned is that growth without alignment is not success. Saying no is just as important as saying yes. The right clients, the right team, and the right pace matter more than chasing scale for the sake of it. When you lead with integrity and care, and you’re 100% true to who you are…the right opportunities tend to follow.

What I want the world to know about LSCC is simple. We care deeply. About our clients, our work, and the people behind both. We believe marketing and creative should feel thoughtful, honest, and intentional and absolutely not transactional. We believe relationships are everything. And we believe that when strategy, creativity, and trust come together, impactful work is possible.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was coming to town and I had a full week to show them Atlanta the way I love it, I’d split it between ITP energy and OTP ease. You need both to really get the full picture. And I’m a suburb girlie myself. Shout-out Peachtree Corners!

Inside the Perimeter, we’d start with culture and a little polish. A morning at the High Museum of Art is non-negotiable. It’s one of those places that instantly reminds you how much creativity lives in this city. From there, I’d take them to The Consulate for dinner because it’s a choose-your-own-adventure in the best way and feels very Atlanta in its global, thoughtful approach to food.

One night has to be reserved for games and cocktails at The Painted Duck. It’s relaxed, social, and just plain fun. And of course, at least one concert while they’re here. Ideally Terminal West which is hands down our favorite venue, but Variety Playhouse, The Tabernacle, or The Eastern all deliver in their own way. Atlanta does live music really well, and I’d want them to feel that.

Then we’d head Outside the Perimeter for a little suburban tour because honestly, this is where Atlanta really surprises people.

In Alpharetta, I’d start at City Center with dinner at The Standard and drinks nearby. We could hit Avalon for shopping, cocktails, and lingering longer than planned. If there’s a show while they’re in town, Helium Comedy Club is always a good time.

For Sandy Springs and Dunwoody, it’s Puttshack for something playful and Superica because everyone needs great Tex-Mex and margaritas at least once during a visit.

And finally, Peachtree Corners…home sweet home. I’d take them to the Forum to wander, snack, and people-watch, then grab cocktails at The Parkside or pizza at Fire & Stone Pizza. It’s comfortable, charming, and feels like real life here, which I think is important to show too.

Atlanta is a city of layers. Creative and corporate but with SO much culture.. A week here should feel like a mix of inspiration, fun, good food, and moments where you just sit back and say, yeah, I get why you love it here.

Who else deserves some credit and recognition?
My husband, Jake Schwartz is the reason I was able to take the chance. He believed in me before there was proof, before there was momentum, before there was anything to point to other than potential. He has been my biggest cheerleader, my steady ground, and the person who understood that what I was building was not just a business, but something meaningful for our family…and the world. I would not be here without his support, patience, and belief in me.

I also owe a huge thank you to Aaron Soriero at Music Matters Productions. Aaron gave me the nudge, and the confidence, to step out on my own when I needed it most. He saw something in me, trusted me with real responsibility early on, and continues to be one of my mentors today. The fact that he is still one of our clients is something I am incredibly proud of and deeply grateful for.

And finally, the LSCC team. This group is unbelievably talented, but what matters just as much is how deeply they care about our clients, our work, and this company. They show up every day with heart, intention, and an ownership mindset that cannot be taught. I am endlessly grateful to work alongside people who care as much as I do, who work as hard as I do, and who believe in what we are building together. LSCC would not be what it is without them, and neither would I.

This company has always been built on people. And that is something I will never take for granted.

Website: https://lscc-atl.com

Instagram: https://www.instagram.com/lsconsultingcreative/

Linkedin: https://www.linkedin.com/company/lsconsultingcreative/