Meet Lexi Jones | Founder, The Pearl Haven – Plant-Based Feminine Hygiene & Wellness

We had the good fortune of connecting with Lexi Jones and we’ve shared our conversation below.

Hi Lexi, what was your thought process behind starting your own business?
During the lockdown, I was living in California, and with everything shut down, I had a lot of time to reflect on my life and what I truly wanted. At the time, I was involved in network marketing, but I realized it wasn’t something I was passionate about, so I decided to step away. I had always wanted to start a business, but I didn’t want to do it just for the sake of being a business owner—I wanted it to be meaningful, something I truly cared about.

I spent a lot of time praying and thinking about my next steps. Then, one day, the idea just came to me—literally in the shower. Start a feminine hygiene business. It made perfect sense. I had struggled with feminine hygiene myself and had learned to manage it through better product choices and lifestyle changes. Around that time, I was also having a hard time finding a feminine wash that worked for me—most were heavily scented or made with fragrance oils, which I wanted to avoid.

As I dug deeper, I realized there was a major gap in the feminine hygiene industry—wellness. Feminine hygiene and wellness go hand in hand. Many women experience hormonal imbalances, which can ultimately lead to feminine hygiene issues. Yet, we’re not always taught how to properly care for our intimate health, let alone how to manage hormonal changes in a natural way that doesn’t rely solely on medication.

That’s when my vision became clear. I didn’t just want to create plant-based feminine hygiene and wellness products—I wanted to empower women with the knowledge to better understand their bodies. That frustration, combined with my research and personal journey, led to the birth of The Pearl Haven.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The Pearl Haven is more than just a feminine hygiene and wellness brand—it’s a movement dedicated to empowering women with clean, plant-based solutions and the education they need to take control of their intimate health. Our flagship product, the Pearl Wash, is a probiotic-infused, fragrance-free feminine wash designed to support women who struggle with common feminine hygiene concerns. Along with our plant-based supplements, we focus on overall wellness because we understand that feminine health isn’t just about what we use externally—it’s also about what we put into our bodies.

What truly sets The Pearl Haven apart is our holistic approach to feminine wellness. Many brands focus only on hygiene, but we bridge the gap between hygiene and overall well-being, recognizing that issues like pH imbalances, hormonal fluctuations, and lifestyle choices all play a role in vaginal health. Our mission is to remove the stigma around feminine care, provide safe and effective products, and educate women on how to naturally maintain their intimate health.

Getting to where I am today hasn’t been easy. Entrepreneurship comes with its share of challenges—figuring out manufacturing, marketing, branding, and staying consistent even when things get tough. One of the biggest lessons I’ve learned is the importance of resilience. There were times when I doubted myself or faced obstacles that made me question if I should keep going. But I reminded myself that God never gives you a vision without the intention to fulfill it. Staying obedient to His plan and trusting the process has been key to overcoming challenges.

What I want the world to know is that The Pearl Haven was created out of necessity, passion, and purpose. I’ve been where so many women are—frustrated by the lack of effective, clean feminine care options and searching for better solutions. That’s why this brand exists—to provide high-quality, plant-based feminine wellness products while starting conversations that many women don’t feel comfortable having.

I’m most proud of the impact The Pearl Haven is making. Seeing women share how our products have helped them feel more confident and in control of their health is what keeps me going. This is just the beginning, and I’m excited for what’s to come!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Since I’m fully in my wellness era, I’d want to start the day off with Pilates—one of my favorite studios is The Daily Pilates in Buckhead. Afterward, we’d stop by Kale Me Crazy or Whole Foods to grab a green protein smoothie to refuel. Then, we’d head to the Beltline for some cardio while soaking in the scenery and vibrant energy of the area.

For lunch, I’d take her to Delbar, right off the Beltline, for some incredible Mediterranean food. Afterward, we could explore some local boutiques or stop by Ponce City Market for a little shopping and sightseeing.

I’m a sucker for a good rooftop vibe, especially in the spring and fall. In the evening, we’d get dressed up and head to Tesserae or Drawbar for drinks with a view. If the weather isn’t on our side, I’d switch things up with dinner at MCK, Eight Sushi, or Apt4B—all amazing spots with great food and ambiance.

One thing I love about Atlanta is that there’s always something happening and an endless list of places to eat. Whether you’re in the mood for something laid-back or a more upscale experience, there’s always somewhere that fits the vibe perfectly!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give all glory and thanks to God. He has truly guided my steps every step of the way on this journey. He has given me visions, provided insight, and opened doors that I could have never walked through on my own. I firmly believe that God never gives you a vision without the intention to fulfill it. As long as you remain obedient to His calling, He will lead you to the purpose He has set for you.

I also want to give a special shoutout to my friends and family. I truly feel like I hit the lottery when it comes to my support system, especially in my business. I know this isn’t everyone’s experience, which makes me even more grateful. Their unwavering support—whether through likes, comments, shares, reposts, words of encouragement, or purchases—never goes unnoticed. I appreciate them more than they will ever know, and I am beyond blessed to have them by my side on this journey.

Website: https://www.ThePearlHaven.com

Instagram: https://www.instagram.com/thepearlhaven_

Other: TikTok: https://www.tiktok.com/@thepearlhaven