We had the good fortune of connecting with Layla-Joy Williams and we’ve shared our conversation below.

Hi Layla-Joy, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I had the vision to create an ecologically produced – luxury beverage collection focused on flavor. It had to be accessibly priced. All while enveloped in gorgeous, clean, elegant packaging. I believe we’ve achieved all points perfectly. We launched IYLIA in June 2021.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Please tell us more about your business.

*IYLIA is a lifestyle brand. Our collection consists of a luxury beverage collection and a fragrance collection. We are launching additional pieces to our collection in 2023, which we are super excited about!

We’d love to hear what sets you apart from others, what you are most proud of or excited about.

*Our consistent commitment and focus within our collection is on quality and excellence. It’s what sets us apart.

How did you get to where you are today business-wise.

*Nothing worth having is ever easy. I have spent 20+ years in the world of production and manufacturing within the fashion industry. I have traveled the world extensively in my life and career, and I’ve experienced far too many challenges to reiterate here.

However, the one thing that I can tell you is a commitment to detail and consistency is always important in whatever you choose to do in life.

Was it easy? If not, how did you overcome the challenges?

*No, it was not easy and nothing worth having ever is. I just kept going.

What are the lessons you’ve learned along the way.

*Far too many to list here, but I would like to encourage anyone with a vision (or idea) to see it through.

What do you want the world to know about you or your brand and story?

*In addition to our incredible collection, our company’s other important aspect is our dedication to giving back.

This quarter we have partnered with the DeliverFund, an organization founded by an ex-CIA agent whose charity’s sole focus is the end and eradication of human trafficking.

Who else deserves some credit and recognition?
My grandma, Lula! I think without her, I wouldn’t be who I am today… She was such a solid, grounding force for me. Provided my sister and I with much-needed stability in our childhood, and I know if it wasn’t for the sacrifices she made, I wouldn’t probably be the person I am, nor would I have the ability to do what I do today.

Website: https://iylia.com

Instagram: https://www.instagram.com/iyliacollection/?igshid=YmMyMTA2M2Y%3D

Twitter: https://twitter.com/IyliaCollection

Facebook: https://www.facebook.com/IYLIACollection/

Youtube: https://www.youtube.com/channel/UCyxvs8w4o8_IaSWU2-hmoJw

Image Credits
IYLIA LLC

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