Meet Kwinetta Moore | Marketing Strategist & Digital Learning Consultant

We had the good fortune of connecting with Kwinetta Moore and we’ve shared our conversation below.

Hi Kwinetta, we’d love to hear more about how you thought about starting your own business?
I started my business out of scarcity. My husband lost his job the day before our 6 figure wedding that my parents gifted to us, and my teacher salary was NOT enough. I figured that if I could bring in $400-$500 extra dollars a month, then we would at least be able to pay past due balances to keep up with the basic necessities. My ambition, creativity, and my intelligence have always been areas of strength for me. My goal was to keep us afloat until my husband landed back on his feet. Many entrepreneurs are starting because social media makes entrepreneurship look glamorous. I started because my survival depended on it.

What should our readers know about your business?
My professional background laid the foundation for who I am as an entrepreneur. I started this journey by selling personalized crafts and somehow landed in the coaching/consulting space. One huge obstacle that I had to overcome was lack of resources. Most of my time was consumed with my 9-5, so I had very little time to spend making connections. Because I was trying to use my business as a supplement to my main income, I didn’t have any discretionary money to spend on the masterclasses, webinars, or live events. I used to sit on Instagram Live and screen-record the information that Cici of the @thesixfigurechick used to give on her page. I quickly learned that my messaging and positioning would set me apart. The two things I am known for as an entrepreneur are marketing strategy; helping entrepreneurs make data-driven decisions to grow their businesses. The second thing is learning. As a credentialed educator, I have noticed that every one coaches and teaches the same way, which is why clients leave one coach and go to another because they haven’t had a real transformation.

Along this journey, the most difficult, yet most salient lessons that I’ve learned are.
1. Build your personal brand alongside your business. Oftentimes consumers are investing more in the person than they are the product.
2. If you’re going to be teaching someone how to do something you should understand buyer psychology.
3. Strategy trumps everything. You’ll need a strategy when you lack money, motivation, resources, or support.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
OMG, there are so many places to go! I would start off by taking them to Jinya Ramen Bar in Buckhead. That place has some of THE BEST ramen I’ve ever tasted in my life. We would also check out the Illuminarium for some views. Then, we would visit a STAPLE in Atl, which is Centennial Park.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my husband, Brandon. He is the unsung hero of this entire operation. He cooks, cleans, bathes the kids, does bedtime on most nights, buys my clothes, and serves me in complete humility just so I can dedicate the bulk of my time to my business. Anything I want for my business, he makes sure I have the best of the best. I am the expert, but I would NOT be able to do this without him.

Website: www.thehouseofstrategy.co

Instagram: @thehouseofstrategy_

Linkedin: Kwinetta Moore

Twitter: @thehouseofstrategy

Facebook: https://www.facebook.com/houseofstrategy0/

Image Credits
DevenKirkland Brandon Rashad Photography