We had the good fortune of connecting with Kofi Young and we’ve shared our conversation below.

Hi Kofi, we’d love to hear more about how you thought about starting your own business?
I’ve always had dreams of creating on a global scale; When I envision branding, marketing, ideation, videography, and photography, I envision them on a global scale—reaching billions of people. So, when launching my business, I aimed to cultivate a platform dedicated to global concepts and creation, all while integrating global solutions.

My journey into entrepreneurship began with the creation of “Zero Degrees,” a company whose name was inspired by its proximity to the coordinates of my birthplace, Ghana. This geographical connection underscores the global perspective that has always been central to my ethos.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Sunset Paradise isn’t your whatever media company; it’s more like a living, breathing entity. Sure, in five years, we might come up with a better name to describe what we do, but for now, let’s stick with “media company.” Our focus is on enhancing the dream experience, whether through film, public relations, creative direction, fashion, or music. When you entrust your product to us, we accelerate its transformation into something precious, like turning coal into diamonds. What sets us apart? It’s our unwavering dedication and discernment powered by GOD. We don’t just aim to achieve our client’s goals; we strive to breathe life into the future of their brands.

What really makes me proud and excited is my team. We may be small, but we’re dynamic, adaptable, and well-informed. We’re both rookies and MVPs, with a childlike faith in our ability to bring any idea to life. I’d put my team up against the Avengers any day, and I have no doubt we’d come out on top.

How did we end up where we are today? Well, it’s been a journey of failing forward, shedding tears, sharing laughter, never backing down, and always pursuing our ideas—even when they weren’t popular. We’ve put out content that resonated with us and did a whole lot of praying along the way. By nurturing our relationship with God, we live with purpose, spreading light and love wherever we go. From 9 am to 9 pm daily, we’re dedicated to cultivating our minds, bodies, and spirits. That’s why people fuck with us.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oooh, nice question, crazy. I’m in the middle of a meeting doing this rn. It is so interesting, but anyway, I would take them to Jeni’s ice cream for sure and also chill at my home in Atlanta and watch movies. We’d hang out or listen to podcasts. We’d eat Publix subs, go on daily runs; there would be a lot of oatmeal, believe it or not. daily prayers. meet with all my friends. a little bit of DJing (Sunset Paradise DJs), but yea, that’s what it looks like; God willing, there’s the randomness of the days that lead us to fire side missions like climbing Stone Mountain in Atlanta.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
God!

God is more than amazing; there are no words to encompass what God means to me. I am just a humble servant and a follower of Christ. I could give stories upon stories of how God has done miracles in my life. If only somebody would allow themselves to believe me. I even sometimes think, “I wish the world could watch me, dedicate my life to Christ daily, and they could see the results of my time spent just vibing in the presence.”

But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you. Matthew 6:33. Meaning, focus on building your relationship with God first and ALL these things will be given. GEMS!

Website: bykd.us

Instagram: bykd.us

Youtube: https://www.youtube.com/@bykd_

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