We had the good fortune of connecting with Kemi Ajibare and we’ve shared our conversation below.
Hi Kemi, we’d love to hear more about how you thought about starting your own business?
The reason why I wanted to start my styling business was simply to help women who struggled with their identity when it comes to personal style. Naturally, people would come to me for my fashion sense and I never thought it could be something I could actually make a living from. I wanted to start a business that attracted the everyday woman, just trying to find out who she is. I’ve been there myself, and that is what inspired me to start StyledByKemi.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I always like to tell people my 9-5 is my Tech life, but my 24/7 is my styling business and blog. I’ve always been creative by nature. I started content creation back in 2017 as a way to advertise myself in the fashion space and attract clients. It was not easy because in such a specific niche – it’s very hard to stand out. You really have to put yourself out there for people to relate with you. I eventually grew and about 2020 is when I was really able to monetize my blog – I worked with large brands and even small business owners to help create content that would generate sales for them. Today if you own a business you now have to learn social media and how to create content, but because I was already doing that it wasn’t hard for me to grow and build clientele. However, it did take years of being consistent and showing up even when no one was booking you – that’s the part no one likes to talk about.
I want the world to know that you don’t have to change who you are to fit into the narrative of success. If you stay true to who you are the right people will come and the right connections will happen.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There’s a lot to do in the DMV actually. I’m all about scenery, good food, and shopping. Tysons Corner and Georgetown is a hotspot for local shopping. For some good food, I would say DC is always the hot spot for brunch – my favorite are Succotash – which is a great brunch spot. I’m African, so Swahili Village in DC is another great spot to have your favorite African dish.
DC is also known for museums so I would definitely bring a friend to the Artechouse & The African American Museum. If you want a city-type vibe experience with shops and food, Pentagon City or Georgetown is my top pick!
Who else deserves some credit and recognition?
I would like to shout out my family – my son, mother, and little brother. They are my biggest cheerleaders when it comes to needing motivation because owning a business can get stressful but they pick me up along the way.
I would also like to give a shout-out to my close friends, from other stylists to content creators. It’s one thing to be in an industry that is competitive, but it’s another thing to find a circle of people that want to see you win. I appreciate these people for always encouraging me along the way.
Lastly, I’d like to thank my clients and social media followers. I was able to grow due to people sharing my page and recommending me to their family, friends, or colleagues. To have people trust you with their personal style and personal stories is truly an honor.
Website: https://styledbykemi.com/
Instagram: https://www.instagram.com/styledbykemi/
Linkedin: https://www.linkedin.com/in/styledbykemi/
Twitter: https://twitter.com/styledbykemi
Facebook: https://www.facebook.com/styledbykemi/
Youtube: https://www.youtube.com/channel/UCLbwYqlYqXkauJAf6CM6Zsg
Other: https://www.tiktok.com/@styledbykemi16