Meet Jasmine Goodwin | Director of Marketing

We had the good fortune of connecting with Jasmine Goodwin and we’ve shared our conversation below.

Hi Jasmine, what led you to pursuing a creative path professionally?
Pursuing a creative career was always my destiny. From the time that I was in grade school, I’ve used creative outlets as a coping mechanism to life’s challenges. Singing, acting, fashion, and writing were the first creative formats that I latched on to as they were storytelling agents. Whenever I was down, I’d write a poem or sing a song. Acting became a form of escapism for me to be who and where ever I wanted to be. When it came down to choosing my major at Hampton University, there was no question as to what I wanted to study. I loved the camera and being on stage, and thought that would be the way I’d tell my story. By the time I graduated, I realized that I wanted to be in full control of my story and contribute to telling the stories of others. I began to become partial to being behind the camera, taking a deep dive into learning my audiences and producing work that was tailored to them. Instead of only telling my story, I began to find the beauty in uplifting my community through my art. From this understanding, I landed in Marketing and have vowed to only work for Black-owned businesses to propel our story forward.

Let’s talk shop? Tell us more about your career, what can you share with our community?
As a creative, there tends to be this complexity of having to assimilate to societal norms by boxing yourself into one category/interest for the rest of your life. In recent years, i’ve learned to accept all of my aspirations. My journey is ever-changing and the opportunities that I’ve been fortunate to have thus far are only happening in divine order for the next. It hasn’t been easy having to define the ultimate question of “what do you want to be when you grow up?” or having to explain to family and friends why my intuition calls me to leave a job to pursue something else when it does. I’ve literally have been allowing God to direct me and have been blessed to get as far as being a Director of Marketing for a multimillion dollar Black-owned beauty brand, a stylist, actress, model all before the age 3o. A few lessons that I’ve learned along the way is to always believe in yourself even when others don’t. You must always move forward, but move at your own pace. This life is absolutely not a sprint. Trust your intuition for when it’s time to take that leap.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
If it weren’t for my village of aunties, grandmother, and mother – I wouldn’t be the woman that I am today. They collectively embody the style, grace, and independence that I’ll always strive for. I’d also like to thank my Sorors of Delta Sigma Theta Sorority, Incorporate as they too have shaped me to value being a. part of something that’s bigger than me, and to always pay it forward no matter the level of success.

Instagram: @goodiee

Twitter: @_goodiee

Image Credits
@brycelennon @simply_jus