We had the good fortune of connecting with Hertis McClanahan and we’ve shared our conversation below.

Hi Hertis, can you walk us through the thought-process of starting your business?
I first fell in love with makeup in 2019 and it was a way that I was really expressing myself. I was looking for regular job in security and found one which was a good way for money. But eventually I thought that I want to work for myself and the best way that worked for me was to open my own makeup business. I wanted to do something that I love to do for the rest of my life..

Alright, so let’s move onto what keeps you busy professionally?
I’m most proud of that I did something that I put my mind too and came out with my first makeup palette. I’ve been through different type of job paths that helped me start my business. The hardest part was doing everything on my own and finding things out by trial and error. I want the world to know that I got in the makeup industry because it was right for me and I want to inspire other people of color especially men to be comfortable with making there own business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living in Atlanta there is a lot of places to go. I would take them to Midtown where lots of bars are at. I would go to the underground where there are different shops and art that are displayed there. I would take them to piedmont park to lounge around and play cards. Also would take them to little five points with cool shops and vendors on the street.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out my sister who as always been there for me. She is always promoting my things on Instagram or always commenting on my post. She has her on business as well called tiff.an.i got game where you can find her on Instagram.

Website: www.hcmcosmetics.com

Instagram: https://www.instagram/hcm_cosmetics

Youtube: https://www.YouTube.com/hertismcclanahan

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.