We had the good fortune of connecting with Gayneté Jones and we’ve shared our conversation below.

Hi Gayneté, we’d love to hear more about how you thought about starting your own business?
I’ve been an entrepreneur for the last 6 years. Up until this point however I had a service-based consulting model and created e-courses. I also have a podcast, book and am a keynote speaker. I recently founded Best, Periodt. ( https://bestperiodt.com ), a unique menstrual care brand that launched in January of this year. This is my first product based business and I’m so excited about it.

When it comes to entrepreneurship, I’m truly obsessed with getting to the root of my customer’s problem and creating unique solutions for it. In recent months, I’ve pulled away from my consulting business and have been pouring everything into Best, Periodt. as I’m on a mission to create real, meaningful change for period havers around the world and that takes a lot of time, focus, effort and energy.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Best Periodt is a menstrual care brand helping people worldwide to have their best period experiences, peridot. We decided to start with menstrual cups as I’ve known for a while that they’re better for our bodies, the environment and our pockets, saving us money as they’re reusable and last years. The cups I had used in the past though had many things I wanted to change. Regular menstrual cups didn’t have enough capacity for my heavier flow days, came with inconvenient linty baggies and leaked.

I decided to change all the things I disliked about menstrual cups with the Best Periodt cup (https://bestperiodt.com). Our cups have a higher capacity (our Size 2 can hold up to 8 pads worth!), they come with a very cute and convenient, hygienic carrying case, they have a 1-of-a-kind base and stem for easier insertion and removal and they’re super high quality. Best Periodt cups are USA Made, FDA Registered, OBGyn approved and recommended and are made of the most comfortable biocompatible medical grade silicone.

Beyond all of the cool specs though, what really makes Best, Periodt stand out is the gender-neutral, relatable, education-focused brand. I wanted to breathe life into the personal care aisle with a unique spin on rarely explored alternatives. I was so tired of the pastel colors and stiff messaging used for personal care products. You can pick out our yellow packaging and edgy, conversational words anywhere.

On top of this, I get that not everyone that bleeds identifies as a woman so I wanted the brand to be gender-neutral. So instead of saying woman/women, we use people/bleeders/menstruators on our site and products.

With all this said, cups are just the start for us. I keep saying that this isn’t just a menstrual cup launch, rather the genesis of a mega brand. We have so many exciting products to come, all aimed at assisting menstruators to have their best period experience, periodt.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There is a small but mighty team that has helped Best Periodt cups make it to market and they deserve so much love and shout outs. My husband is super supportive partner and is also our CFO. I also have my Operations & Supply Chain Manager LaRitta Webb who handles all of our back end logistics to create a smooth experience for both retailers and customers.

Last but not least, Best Periodt wouldn’t even be a thing if it weren’t for two important interviews I had on my Freedom Slay Podcast. The first was with Ranay Orton, founder of Glow By Daye, and another a couple weeks later with her sister Gina Los Angeles (co-Founder of Donna’s Recipe) who shared their experiences creating a product. Those conversations lit a spark in me and after we finished talking I began thinking about what I could create myself to solve a real problem.

Website: https://bestperiodt.com

Instagram: https://instagram.com/best.periodt

Linkedin: https://www.linkedin.com/in/gaynete/

Twitter: https://twitter.com/bestperiodt

Facebook: https://www.facebook.com/bestperiodt

Youtube: https://youtube.com/bestperiodt

Image Credits
Pic 1 – Nikkie Richardson Pic 2 – Deanna Williams

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