We had the good fortune of connecting with Endia Johnson and we’ve shared our conversation below.

Hi Endia, why did you decide to pursue a creative path?
Fashion has always been a passion of mine. I use to think it was an avenue that would just be something “for fun”, never a career. From my mom to my sister they are all fashionista’s, its honesty in me.I pursued a creative career because I needed something that came to me naturally so it wouldn’t feel like “work”. Off The Runway is what genuinely brings me happiness Im always seeking ways for it to grow and become one of the biggest brands in not only Atlanta, but the world.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Launched Summer 2022 Off The Runway is a brand that offers a range of women apparel to fit any woman sense of style. No matter if its a brunch date with your girls or an important business meeting OTR will give you the latest fashion looks you need! I’m most proud of the fact of Off The Runway making it off of my manifestation board and to see it transpire. This has been a dream of mine for approximately 3 years now. I’ve always made excuses on why it wasn’t the “perfect time” to start until I finally realize that there was never really a perfect time. So to see everything come to light is what makes me proud the most!

Starting a business definitely isn’t easy, nor did I expect it to be. It’s nothing like a 9-5 once you’re off the clock you tend to not focus on anything dealing with work until you clock back in the following day. Entrepreneurship is literally a 24 hour shift! It’s literally always something for you to be doing to better your brand , I find myself waking up in the middle of the night with sporadic ideas for OTR.

I want all women to know that if I could do it then anyone else can too. I’m a small town girl, but never had a small mindset. I want women to feel be beautiful, happy, & most importantly confident through their clothing. When your buying OTR your not just buying beautiful pieces; you are supporting the dream of a first-time woman entrepreneur.

Who else deserves some credit and recognition?
My son, Kaiden. He deserves all the accolades! He has been my biggest supporter throughout this entire journey! No matter if I’m looking for samples or researching new content for my brand he’s right there rooting me on. Thats literally the push that I need to keep striving for new heights and reaching new goals. I do this all for him!

Website: https://offtherunwy.com

Instagram: @offtherunwy

Facebook: @OffTheRunwy

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