We had the good fortune of connecting with Erin Michelle and we’ve shared our conversation below.

Hi Erin, can you walk us through the thought-process of starting your business?
Love the Beaut began as a blog to celebrate Black-owned beauty brands. After researching smaller businesses and using their products, it transitioned into a beauty supply shop that featured beauty and skincare products from Black-owned and Female-owned small businesses. Each product is handpicked and sampled to ensure the ultimate pamper and self-care experience. My goal is to provide exclusive access to glamour and well-being, and allow a platform for smaller beauty business owners, with a one-stop-shop vibe. The fact that many of the brands featured in the shop are smaller businesses is what sets Love the Beaut apart. Currently, there are body products, wellness products, and lip care available, and I’m always in contact with beauty brands to expand the variety. This is truly a dream turned reality! ❤️

Alright, so let’s move onto what keeps you busy professionally?
I am an online beauty supply shop owner, and I am also a preschool Speech Pathologist! I diagnose and treat preschool children with speech, language, social communication, and cognitive-communication disorders. I attended North Carolina A&T State University (AGGIE PRIDE) for my undergraduate degree and the University of Cincinnati for my graduate degree. Educator by day and glamour by night is the life right now!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely my friends/sisters! We have a text group and IG group that I dubbed “beauty bloggers.” We naturally texted, sent pictures, and product reviews about beauty and skincare. What began as group messages with friends inspired me to create a temporary Beauty blog on tumblr. I realized I didn’t like the pressure I put on myself to write reviews. So, as we continued to share information about products, the idea blossomed into a beauty supply shop. I love different products and brands, and purchasing them all in one place is ideal. I started to research brands that I shop from and realized many of them offered wholesale and private label opportunities. My friends and family have been very supportive throughout this entire process. Truly a blessing!

Website: https://lovethebeaut.com/

Instagram: @lovethebeaut

Facebook: Love the Beaut

Image Credits
Dorese Jenae Portraits

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.