Meet Edwin aka LBonthetrack Rivera | Music Producer/Label Owner

We had the good fortune of connecting with Edwin aka LBonthetrack Rivera and we’ve shared our conversation below.

Hi Edwin, what was your thought process behind starting your own business?
My thought process on starting this business was not only to have validation and control on what I or my artists put out but to also create job opportunities for special talents such as marketing and promo, publishing and advertising, film makers and more.

Let’s talk shop? Tell us more about your career, what can you share with our community?
When it comes to making beats, my sound never sounds the same. I drop 3 to 5 beats a day for 4 days each week with each beat being a different genre (hip hop, trap, pop, R&B, afrobeats) and create content, show face at studios and events and network. Consistency is key, hard work never goes unnoticed. I have a few projects released on all platforms mixed and mastered by me. I dropped beattape on all platforms “Content Beats” for content creator’s. I also released a remix “Look Into Your Eyes” a popular sound trending all over social media. My Artist @Unknown2 releasing a valentines day song on Feb 8th called “By Me” and also “Count It Up” by @likkosuavé also produced, mixed and mastered by me as well, all released under @OutputMediaLLC.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If you are in Atlanta, there’s always something to do. Downtown is the biggest go to for food, arts and craft, nice hotels, parties or even shopping . Buckhead has plenty shopping centers, and restaurants to enjoy. There’s a six flags and Funspot out here on the outside, west of Atlanta. There’s also cabins north Georgia, if you like snow during the winter time you can enjoy the nice view off the mountain.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shoutout to @theyhavenoidea. She is an awesome songwriter, model, and we definitely have something in the works so please follow her IG for upcoming projects. Shoutout to @Donna4Film, @TheonlyMadScientist Productions, @cinedirector and @CeoLoudGang. They all come to me for music and am grateful for their support. I also want to Shoutout Trackset Studios. The first studio I worked at and made me the music producer I am today. Shoutout to my dj @Djkrunch1 and shoutout to my big bro @lilzanesworld we also got a project we are currently working on be on the lookout. Follow me @LBonthetrack or @OutputMediallc

Instagram: Www.instagram.com/lbonthetrack

Facebook: Www.facebook.com/lbonthetrack

Youtube: Www.youtube.com/lbonthetrack

Other: Labels ig @OutputMediallc

Image Credits
@THEONLYMADSCIENTIST @THEYHAVENODIEA