Meet Dr. Shekina Moore | CEO, Formidable Brand LLC

We had the good fortune of connecting with Dr. Shekina Moore and we’ve shared our conversation below.

Hi Dr. Moore, what is the most important factor behind your success?
Authenticity has been the key to my brand’s success. It is the #1 comment I get from women! From an early age, I struggled with confidence and this notion that women were less than. This struck a nerve with me and going against this notion fueled my purpose to empower women with confidence to be whatever and whomever they choose. I have spoken out against gender oppression and disempowerment since 1992, penning my first published article, “Blocking Out the Gender Gap”, while a high school student. This article garnered the attention of the National Press for Women. So, even then I was thinking about what I wanted the future to be like for women! As a kid I knew I needed to advocate for women, and I have been doing so ever since. My life’s work focuses on championing confidence in women. I believe confidence is the great separator and, so, it permeates through everything I touch. I run an international confidence brand called Formidable. Our company’s suite includes Formidable Coaching Institute, Formidable Mingles, Formidable Publishing, Formidable Woman Magazine, Formidable Apparel, Formidable Consulting and my non-profit, B2F Girls.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
So, the Formidable movement came about after I had released a book called Blah to Fierce where I carried women through a 30-day challenge to get their fierce back. This was specifically for women who were stuck in a rut. Well, I’m a big believer in upleveling, so I later wanted to guide women even higher. So, after losing 70 lbs, the right way and within a relatively short amount of time, I had begun to document my authentic journey in 2017 and a tribe of women began to follow me. I was on cloud 9. Well, in early 2018, I had a heart attack while I was at the so-called pinnacle of my health journey, and, interestingly, it took things (my business) to another level! While I was in the hospital women were flooding my site buying products. Sales were bananas! This showed me the power of authenticity and I have been sharing my journey ever since. So, those two years spawned the Formidable movement and it will be an empire.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Anyone who knows me knows I love sushi, so if you come to Stockbridge we would have to swing through Fuji Express. Some of my fave rolls are the Fancy Salmon and Fuji rolls!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out my mom who gave me a strong foundation. I appreciate her wisdom when I was a hot head growing up. She was instrumental in my confidence-building and now women all over the world are benefitting from her guidance. Thank you, Mom!

Website: www.formidablewomanmag.com
Instagram: @formidablewomanmag and @formidableapparel
Linkedin: https://www.linkedin.com/company/formidable-woman-magazine
Facebook: @formidablewomanmagazine

Image Credits
Drea Nicole Photography