We had the good fortune of connecting with Dr Nicole Roberts Jones and we’ve shared our conversation below.
Hi Dr Nicole, we’d love to hear more about how you thought about starting your own business?
I actually never set out to start a business. Really I was being obedient to what I know is my calling. My journey started back in 1993 when I had the dream job working in the entertainment industry, the job I had always wanted since I was 7 years old.
At the time I worked for Viacom’s largest cable network, we had an outreach to over 89 million homes on a weekly basis. From there I was elevated into a casting position for the #1 TV show on Fox. And then from there I worked with a production group and together what we produced generated over 12.6 billion dollars a year. I was doing all of that plus I was going to all the hot Hollywood parties. I was bumping elbows with people that you’ve looked at on TV and have seen on films. Stars that many people wish to meet. I was doing it all!! I was living the dream!! But in the dark of the night when I am by myself, I began to be tormented by what I was doing because I felt like something was missing. And I felt puzzled by this because I was living out my dreams and I loved my job! I started to realize every morning when I got up a little part of me died in order to live the dream because this disconnect was becoming my nightmare.
And then one day I got sick and tired of being sick and tired and living by what everyone else thought I should do and be and it was that night that one of my girlfriend asked me to volunteer at a youth program at our church. And that night as I worked with young women in my church that night something in my belly jumped and I found myself confronted. Confronted with everything I was and everything I had not done yet! I knew in that moment that THIS is EXACTLY what I was meant to do and yet I felt in conflict. I felt in conflict because this thing that I was doing with young women that night did not come with a big paycheck and this was not at all like my glamorous Hollywood job and I did not even know what to call this thing I was doing that night. We now we call it coaching but back in 1993 I did not know what a coach was and so no one was fighting to break down any doors to do this work but yet for the first time in my life my soul was alive! So I had a decision to make.
And in that moment, knees knocking, teeth chattering I decided to leave my Hollywood dream and pursue this thing and to really stand in the full power of the gift inside of me and when I did it fundamentally changed the trajectory of my life. See that night I began to transition from just producing or casting in Hollywood and helping to cast and produce people’s brilliance as I began the work I am doing now to help other successful women create multiple streams of revenue from their God given purpose.
What should our readers know about your business?
I learned the biggest lesson at a time from the outside, I looked very successful. Doing the very thing that I had dreamed of some 17 years into my business and I loved every single minute of it. But I was only making $13,000 a year in my business. $13,000!
Then I had an epiphany moment that changed everything! It was November 7, 2010, Sunday evening after I had just gotten home from another speaking weekend and my daytime job, by the way, I was an adjunct professor at Boston University at the time.
And I remember sitting on my couch, exhausted and realizing that one the classes I taught was on Monday morning at 9am and I haven’t looked at my syllabus. I don’t know what I’m supposed to teach tomorrow. I haven’t read the chapter sor any of the books I’ve told my students to read. I have no lecture notes. I am exhausted, tired and ready to quit!!!. I was done! I was thinking to myself, “I can’t do this anymore.”
But as I said those words to myself I started to feel in conflict because I knew this was my purpose. It was thing I was born to do, but doing it like this just was not working!
And so I said, “Lord, if this is really my purpose, you better show me something.”
I realized in that moment when I was exhausted. I realized I had taken myself as far as I could take myself. I realized I needed support, so I hired a coach. So I hiured a coach, this coach was $30,000 more than double I made in a year. I realized I would have to invest at the level to which I wanted to see the return. I was willing to risk it all to gain it all and that’s exactly what I did. And so on that first coaching call with my coach, what she did was she showed me, me. She said, “Nicole, didn’t you tell me you’re an adjunct professor, that you taught at USC for four or five years? And now you teach at Boston University and what you teach is program development?” And then she asked me, “And didn’t you used to have a consulting practice when you lived in LA? You work with heads of state. You work with celebrities. You work with nonprofit CEOs. You work with small business owners. And what you did was you went into their businesses and you develop programs.” I’m thinking, “Yeah, look at my coach. She did her research.”
Now, the next thing she said didn’t just change my business. It changed my life. She said, “Nicole, you don’t have any programs in your own business.” Duh. That one conversation gave me such clarity! I begin to see how my brilliance could bring in revenue. So, I built a blueprint from my brilliance that night. The same blueprint I had used as a professor, the same blueprint I used in my consulting practice. I began to use that in my own business and within six months, my revenue grew from $13,000 to over $200,000.
That’s why I’m excited about what I now teach and coach other highly skilled professionals. There were things I learned in that moment of clarity that nobody tells you as you’re starting a business. So, here I was with a master’s degree, an adjunct professor, thinking to myself, “I should know this,” but I didn’t. And no matter how many places I went to try to figure it out, I couldn’t. And so in that moment, I committed to God that I would hold the space for other successful women to be able to bankroll their brilliance and be a light on their path just like my coach was a light on mine.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would just spa jump. I love a great massage so every day would be a great massage and then a great meal. Typically I read the top 5 best in the area from the latest article and try new places.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The pastor of my church who believed in me when I set on the journey to go after my calling at 23 years old. He saw the gifts inside of me and held the space that nurtured me and pushed me to be great. I want to shoutout Rev. Dr. Cecil L. “Chip” Murray for all he did to become the incubator of my purpose!
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