We had the good fortune of connecting with Dr. Latrice Bonner and we’ve shared our conversation below.

Hi Dr. Latrice, what was your thought process behind starting your own business?
I grew up in a small military town in Texas and ever since childhood, I have found myself interested in beauty, health, and wellness. I began my journey as a licensed cosmetologist right out of high school when I was 18 years old. Now, 16 years later I am continuing to add to that foundation of knowledge and expertise. Over the years I have experienced several so many challenges and adversities, especially during my active duty career in the Army, which impacted my health and well-being. This compelled me to explore holistic options to aid in my overall beauty, health, and wellness. During my time in the Army, I suffered from several different injuries, which created chronic and acute pain that I knew would impact my health long-term. I began researching the benefits of Cryotherapy, Infrared Saunas, Normatec Compression, and some of the other services we now offer. I started using the different holistic health options in my home about 8 years ago and after Covid, I began to look for office spaces in Atlanta. I knew with my diverse background I would be able to connect with people from all walks of life. In addition, I knew it was important for me to be able to provide a space for everyone to have access to the same services that top athletes and influencers use daily. I believe that everyone should be able to reap the benefits of the other services we have available 7 days a week! In January of 2022, after years of saving and sacrificing, I was able to secure an amazing opportunity to purchase the entire brand of CryoEVOLUTION as the Sole Owner. The company has since rebranded to CryoEVOLUTION By Dr. B.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

CryoEvolution By Dr. B is a Black Female Army Veteran Owned holistic health and wellness office. We specialize in wellness options that aid in recovery and body contouring. Some of the services we offer include Whole Body Cryotherapy, CryoSlimming, Laser Lipo, Cavitation, Infrared Sauna, Normatec, Whole Body Vibration, Zero Gravity Massage Chair & more. One of the things that I love about my business, which sets us apart from others, is that we are people based on everything that we do. This means that we are focused on ensuring that every person receives the best experience during every visit. I am intentional about making sure our environment is welcoming and I love that everyone that comes into our office is able to feel a sense of inclusion in the CryoEvolution By Dr. B family!

Our clients range across all ages, sizes, and demographics. Some of our clients include teachers, nurses, physicians, attorneys, musicians, MLB athletes, Olympic athletes, D1 and D2 athletes, middle and high school athletes, an entire WNBA team, and many more! We are also partnered with several amazing physicians, medical offices, and fitness centers across the Atlanta area. One of our primary partners is Life Orthopaedic & Spine Center which has a longstanding history of servicing our community. In addition, we are partnered with seven The Joint Chiropractic locations and all Crunch Fitness Centers! This has allowed us to serve our community in as many ways as possible while ensuring that our clients have a network of others in the community to couple our services.

In addition, I am a firm believer in educating myself and sharing knowledge with others. Therefore, I share information on the benefits of our services and any new research that is published as often as possible to keep as many people informed. For instance, Whole Body Cryotherapy (WBC) is the process of exposing the body to ultra-low temperatures (-150 F to -200 F) in a controlled environment for a limited amount of time. The individual enters a Nitrogen-cooled cryo chamber for 1-3 minutes, which lowers the skin surface temperature significantly. This action stimulates receptors, activating a Central Nervous System response and causing a release of endorphins. After the session, the body immediately begins to reheat itself, increase circulation, and decrease inflammation by clearing toxins, lactic acid, and metabolic waste. The new supply of oxygenated blood stimulates cellular regeneration.

I believe that I have been able to get where I am today by allowing my faith to lead me…coupled with grace and mercy. I am the first person in my family to earn a Ph.D., and it was by far one of the most humbling experiences of my life. I felt like I was on a path that was never laid, but intended for me to travel. I strive daily to remain determined, grounded, focused, and humble. I have encountered so many adversities from internal and external factors over the years that have tested my faith while challenging me to grow personally and professionally. However, I strive to ensure I practice something related to self-care almost daily. An example of a typical routine that I do is a Cryotherapy session in the evening followed by a walk with my dog. I also focus on my mental health to ensure that I am “kind to my mind.” I make a conscious effort not to overload my mind with things that are not bringing me closer to my goals. Thus, the most important lesson that I have learned along the way is that I am the author of my story and have faith in my prayers.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I have so many favorites in the city, but if I had to choose just a few I would start with an amazing meal at Blaze Steak and Seafood. Everything from the vibe, ambiance, charred oysters, deviled eggs, lobster tails, lamb chops, and everything else about the experience is stellar! We would visit The Honey Pot Energy & Art to explore custom pieces of art from other local small businesses and pick out our own unique pieces of art or gifts for others. Then, go to APT 4B which is a whole cultural experience! They have a 5-course menu that is designed with the epitome of essence in every course. Next, we would test our gaming skills at Pin & Proper. This is a hybrid game that combines football and bowling. It is definitely an interactive environment but it also has an outdoor fire pit area where we would relax after the games. Last but not least, we would explore the nightlife and go to The Linnethia Lounge for a night of unique live entertainment! The atmosphere is classy, grown, and sexy, which cultivates the environment for an amazing experience!

Who else deserves some credit and recognition?
My Village, because it takes a village! I am a product of everything and everyone! I know that generations of prayers have planted seeds of prosperity in my life. I would to send a big Shoutout to my amazing Big Momma, Granny, Big Daddy, Grandpa, Grandpa Bonner, Daddy James, Momma Angie, Momma Valena, BFF Ray, the rest of my family, friends, community, mentors, and advocates from childhood, college, the Army and others I met along the way. Another large part of my personal and professional growth is because of my HBCU, Texas Southern University, which also changed my life! I can not stress the importance of building my foundation as an adult in such a historic, creative, welcoming, loving environment! Last but definitely not least, my Sorors, Sisters, mentors, and advocates of Zeta Phi Beta Sorority, Inc. which has allowed me to ensure that I am the epitome of a Finer Woman! Being a member of such a historic and inclusive organization based on principles that I live by is such a blessing. My undergraduate chapter, Nu Alpha, and the graduate chapter Lambda Zeta have instilled a love, dedication, and lifelong learning opportunity for me in more ways than I could have ever imagined or prayed for! I love it all!!! Shoutout to my VILLAGE!!

Website: https://www.cryoevolution.com

Instagram: https://www.instagram.com/cryoevolutionatl/?hl=en

Facebook: https://m.facebook.com/cryoevolutionatl/?ref=page_internal&mt_nav=0

Yelp: https://www.yelp.com/biz/cryoevolution-atlanta

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