We had the good fortune of connecting with Derrico Alston and we’ve shared our conversation below.

Hi Derrico, why did you pursue a creative career?
I chose an artistic career for many reasons. Some of these reasons include creating something out of nothing which is very satisfying, knowing that others can benefit from what I’ve created is in itself a reward. Being creative was a huge part of my childhood. For some, it’s the only way they know how to express their feelings and emotions. For me, the freedom to transform everyday struggle, passion, joy, and thought into a digestible creation and the thought of my story. Visions or creations influencing and shifting ways of thought is what drove me in the path of directing music videos and short films.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The alstonMedia is a tight-knit artistic firm formed in 2020 by me. With backgrounds in design, photography, and video production, our mission was to change the game with fresh, unprecedented content that represented who we were, where we came from, and where we knew media was headed. By identifying emerging trends and unsung potential in the marketplace, we are able to outmaneuver all the old media obstacles by paving our own lane. Simply put: We work harder, faster, and smarter. And we still do.

Who else deserves some credit and recognition?
I’ve been influenced by a lot of people to follow my passion for film. I used to attend film class at Georgia State with a friend who was enrolled there. Watching the professor dissect a film, explain the structure of a film, how the lighting, camera movement and angles help invoke emotions was amazing to me! This was my introduction to the world of cinematography. Because of this, I enrolled in classes that certified me in Cinematography and NYU Tisch online for Film and TV Industry Essentials Diploma. I soon started my own production company that focuses on independent artists to help add visual to their music. I would like to thank the artist Tiara Nicole (@TiaraNicole) for introducing me to the music industry and showing me the game. I really want to thank another entrepreneur, Monique Ireland (@headofthehouseinteriors), co-Owner of Head of the House Interior Designs, for guiding me in the process of establishing my own business and motivating me to not give up. Thanks Babe! Also my nephews who assisted me in the beginning as I built my production team.

Website: https://alstonmedia.net/

Instagram: @thealstonmedia

Twitter: thealstonmedia

Facebook: thealstonmedia

Youtube: @thealstonmedia

Image Credits
@b3nblu3, @thealstonmedia

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