Meet Deron Jordan | King of The Beyhive

We had the good fortune of connecting with Deron Jordan and we’ve shared our conversation below.

Hi Deron, can you talk to us a bit about the social impact of your business?
My business helps the community by fostering a strong, inclusive, and uplifting space for members of the Beyhive worldwide. As the King of the Beyhive, I create opportunities for fans to connect, celebrate, and share their love for Beyoncé in meaningful ways. Whether through my Beyoncé dance parties, live interactions on social media, YouTube concert footage, or a dedicated podcast centered around Beyoncé, my goal is to inspire, motivate, and entertain. By building this community, I not only honor Beyoncé’s legacy but also empower others to embrace confidence, joy, and artistry in their own lives.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is all about building community, celebrating Beyoncé’s legacy, and creating spaces where fans can connect, feel inspired, and have fun. As the King of the Beyhive, my brand is rooted in entertainment, motivation, and inclusivity—whether through my Beyoncé dance parties, live streams, YouTube content, or a podcast dedicated to all things Beyoncé.

My journey hasn’t always been easy. Carving out a space as an influencer required resilience, consistency, and unwavering belief in myself. I’ve faced challenges, from self-doubt to navigating the ups and downs of social media, but I’ve learned that staying true to my passion is the key to success. The biggest lesson I’ve learned is that community is everything. Without the Beyhive’s love and support, I wouldn’t be where I am today.

I want the world to know that my brand isn’t just about fandom—it’s about connection, joy, and legacy. Beyoncé has inspired me in ways I can’t even put into words, and my goal is to pass that inspiration on to others. Whether it’s through dance, conversation, or content, I want to create spaces where people feel seen, celebrated, and empowered.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m born and raised in ATL. So this is a very easy task. Lol! Atlanta is a vibrant city with so much to explore, and a weeklong trip should be a mix of culture, great food, and fun experiences. Start with breakfast at Atlanta Breakfast Club before diving into history at The King Center and Ebenezer Baptist Church. Throughout the week, you can check out the Georgia Aquarium, the High Museum of Art, and the Trap Music Museum. You have to visit The Black music and entertainment walk of fame outside of the Mercedes Benz stadium downtown. You have to of course look for Beyoncé’s plaque! At night, grab drinks or dance the night away at several nightclubs and bars. It depends on the mood for the night. The city offers endless ways to eat, drink, and have fun!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people who deserve recognition in my journey as an influencer. First and foremost, my mother—she has been my rock through it all. When it wasn’t always easy to be myself, she kept me grounded and reminded me that my faith in God should always come first. I also have to give credit to the Beyhive community. Their unwavering support, encouragement, and love have played a huge role in shaping who I am today. And, of course, I have to thank Beyoncé herself. For years, she has uplifted me, sent personal messages letting me know I inspire her, and shown me love in ways I never could have imagined. Knowing that my favorite artist sees and appreciates me is truly one of the greatest blessings of my journey.

Instagram: https://www.instagram.com/iamderonjordan__?igsh=ZDA0ODhlYmxxdGN1&utm_source=qr

Youtube: https://www.youtube.com/@IAmDeronJordan

Image Credits
Photographers:
Brookie Longmire- @Slvy.king
Quantavious Brooks- @Thetaybrooks
Jarell Lewis- @Dudeimjarell
Robert Hill- @Robbymylesmedia