We had the good fortune of connecting with Cletis Avery and we’ve shared our conversation below.

Hi Cletis, what role has risk played in your life or career?
When we think about taking risk and how it can impact both our business and personal life there are calculations that need to be made before any decision takes place. Through all the social media platforms we have access to endless opportunities that often leave us in the shiny object syndrome stage. We all want to reach a level of success or freedom financially, mentally, spiritually or whatever that look like for you, but having proper risk management plays a huge role on how your future will play it.

When taking risk I like to write down the pros and cons of how this will affect my future, ask my business partners their honest opinion, and talk to my love ones who know my true core values. I’ve found this to be an extremely helpful method that allows me to make an accurate decision and continue on with my life without looking back. This process typically takes a few days but I understand some risk weigh more than others requiring more time to analyze your pros and cons. But one thing you should never do is get stuck on a fence and waste your time making that final decision.

One risk I recently took was to become a full time entrepreneur and let me tell you this was one the best decision of my life! Creating your own schedule, consistently working with your dream clients, along with having freedom of time to travel and work from anywhere as long as I have a laptop and wifi has changed my life. This decision comes with extreme discipline. Nobody is going to push you to make your next sale or force you to be successful, but with a strong mindset and like minded individuals around you, creating that dream life you deserve can happen to anyone.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Averything Marketing focuses on pairing content creation with a social media paid advertisement strategy for local businesses, and ecommerce brands. With the world moving more towards the digital space, getting your product or service in front of your ideal target audience is extremely important when trying to grow your online presence. What separates Averything Marketing from the competitors is we want to understand the core values of your company so we can build a long term partnership to best serve your company and clients. We are genuine and ethical in every project we do to ensure you get the results you desire.

My journey launching Averything Marketing began when I decided to retire from professional baseball in the end of 2019. I always enjoyed creating content for my personal brand in order to help secure brand deals along with studying what made brands so successful and how they like to advertise their message. This lead to many challenges of starting a new career but through persistence, educating myself daily and faith, I was able grow and learn myself. There are challenges we will face everyday but we have to continue learning and adapt to keep pushing towards our goals.

Along the journey I started posting TikTok’s and since then have grown my following to 127K , partnered with TikTok and Macro as a Top 100 Black TikTok Creator in the U.S. alongside working with more than a dozen brands as an influencer. If you would like to learn more about TikTok and how it has accelerated my career and many others, please visit cbaverymethod.com to receive more information.

One of the biggest lesson I have learned is to invest into your marketing and sales budget and your business will grow. If you do not want to hire a fantastic marketing team like Averything Marketing then make sure you are investing into your education to learn the skills necessary.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A few places you should stop by when visiting atlanta are:

Ponce city market
krog street market
botanical garden
world of coke
Georgia aquarium
Atlantic station
Fade Lounge & Salon
taqueria El Vecino
Red Pepper Taqueria
pasha resturant & bar
the battery The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Building strong relationships is something I practice and work towards daily. The people I encounter on a day to day basis inspire me to continue to grow and stay open to new perspectives.

My family, friends, former coaches, teammates, co-workers and so many people have helped me get to where I am today. A couple books to consider are russell brunson 3 part series dotcom secrets, traffic secrets, expert secrets. Go giver by bob burg and your infamous rich dad poor dad by Robert Kiyosaki.

Website: averythingmarketing.com & cbaverymethod.com

Instagram: @cbavery @averythingmarketing

Linkedin: https://www.linkedin.com/in/cletis-avery-b98089136/

Facebook: https://www.facebook.com/cletis.avery

Youtube: https://www.youtube.com/channel/UCficlXg0c2bhUXqeDGpE2-A

Other: Fade Lounge Atl : barbershop TikTok: @cbavery

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.