Meet Chris Green | CMO / Co-Owner

We had the good fortune of connecting with Chris Green and we’ve shared our conversation below.

Hi Chris, is there something that you feel is most responsible for your success?
The most important factor behind our success of our Legends brand is our patented technology called “Quantum Purity” and how it is a game changer in the industry. We spent almost 10 years developing the technology and once we finalized the design, we then got it patented to protect what we invented which is a finishing process that reduces the impurities in alcohol by at least 50% creating arguable the purest and smoothest line of spirits in the market. All Flavor…No Burn! As the CMO, beside producing world class spirits, I personally was tasked with marketing our brand to our customers which are the store and restaurant owners and consumer which was a challenge in 2020 as COVID-19 rapidly spread across Georgia forcing everyone to rethink their strategies. I launched an aggressive social media campaign and worked closely with many local radio personalities throughout COX media and Cumulus to have a voice that people could tune in and learn more about who Legends Distillery is and where they can buy it. I had great success with this doing multiple interviews with Belinda Skelton of WSB Radio and Southside and Bailey on Rock 100.5 along with constant plugs and shout outs from people like Steve Craig and English Nick on 97.1 The River. This lead to our brand being distributed to almost 250 locations spread across Georgia within our first year and winning 21 awards in multiple competitions across the America including the “Vodka of the Year” award and the prestigious “Best of Class Platinum” at the 2020 SIP Awards which distillery’s will spend a lifetime trying to achieve but we did it in our first attempt. Needless to say, 2020 was a challenge to us as I launched a new brand during a pandemic, but thanks to our community and media assistance, we were able to have a successful year and look forward to what 2021 brings us as we expand the line of Legends Spirits and the opening of our new Tasting Room and Bar which will be open to the public around mid-spring for tours and tastings.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My background is in graphic design and marketing where I spent a bulk of my professional career in the Golf industry developing branding and product design for PGA events such as the Fed-Ex Cup and Nationwide Tour along with thousands of green grass courses across America. I then got into the marathon and obstacle course business as a lead designer tasked with designing the finisher medals, plaques and awards for many of the big marathon races and companies such as Spartan Races which was a fun and unique industry to be in. I met our CEO back in 2015 and he talked to me about this amazing new technology he invented and asked if I wanted to take on the role as CMO and drive the marketing for Legends and it was a new and exciting opportunity that I couldn’t refuse.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As an Englishmen who moved to Georgia in 1998, I’ve always been partial to the pub culture to naturally I gravitate to pubs such as Fado’s, Meehan’s and Brewhouse Cafe all in Atlanta. This is where I believe the patrons have the most fun with great pub food, cold pints and a wide selections of whiskey’s.

Who else deserves some credit and recognition?
A lot of credit goes out to our CEO Michael Gerard, who had the vision and patience to develop the “Quantum Purity” technology alongside Kenny May and Johnny Allen and also to our Head Blender Tyler Sanderlin, who is instrumental in creating our award winning spirits and has started to create some amazing tasting whiskey’s that will be released into the market in 2021.

Website: www.spiritsusa.com

Instagram: instagram.com/legends_spirits

Twitter: twitter.com/legends_spirits

Facebook: Facebook.com/LegendsSpirits