We had the good fortune of connecting with CAITLIN PERMENTER and we’ve shared our conversation below.

Hi CAITLIN, what was your thought process behind starting your own business?
My thought process behind my business was someone need to hear my story . Growing up it wasn’t easy I was the black sheep of the family . I would never speak up for myself so I didn’t have a voice . I notice I gave good advice and when they apply it that it worked out for them for their good . so in finding myself self I thought I would make a good life coach I will be able to tell my story and let them know how God brought me out and how they don’t have to feel like they are by themselves . This became a motiving factor for me starting Permenter life Coaching And Branding llc .

What should our readers know about your business?
PERMENTER LIFE COACHING AND BRANDING OPERATES ON SO MANY DIFFERENT LEVELS . ONE OF THE BIGGEST PART OF MY BUSINESS IS THE BRANDING . I LOVE TO HELP PEOPLE SEE PAST THE BEGINNER FOG . THEY KNOW THEY HAVE A BIG AND GREAT IDEA BUT MOST TIME THEY DON’T KNOW HOW TO MARKET IT . THATS WHERE I COME IN I ASK ALL THE RIGHT QUESTION FROM A CONSUMER TO A BOSS TO MAKE THEM THINK OUTSIDE THE BOX . I AM MUST EXCITED ABOUT MY UPCOMING TOUR CALLED I AM ENOUGH THIS TOUR IS FOR THE LADIES I HAVE A TEAM OF FOUR AMAZING LADIES TERESA , ENOEL , SHERIQUEA , LONDA WHO IS GOING TO TRAVEL TO 7 STATES WITH ME THIS YEAR AND ONE OUT OF THE COUNTRY EVENT . THEY MAKE WORKING SO EASY WITH WHAT THEY ALL BRING TO THE TABLE AS COACHES . I GOT TO WHERE I AM BY TAKING A RISK I DECIDED TO FOLLOW MY PASSION AND NOT JUST A CHECK . I HAD LEARN THAT MONEY CAN BE MADE ANY WHERE BUT PASSION HAS TO BE FIND IN THE MONEY MEANING YOU HAVE TO LOVE WHAT YOU DO. WAS IT EASY ? NO LORD A LOT OF TIME I COULDN’T SEE PAST WHATEVER SEASON I WAS IN AT THE TIME SO THAT MADE IT HARD TO PLAN FOR THE FUTURE . IT BECAME EASY WHEN I CREATED A SYSTEM THAT HELP ME ORGANIZED MY THOUGHTS AND PLAN BETTER . THE BIGGEST LESSON I HAVE LEARN ALONG THE WAY IS YOU WILL HAVE TO BE YOUR OWN CHEERLEADER A LOT OF THE TIME DURING YOUR JOURNY. YOU HAVE TO REMEMBER YOU ARE CALLED TO LEAD YOUR BUSINESS AND NO ONE IS RESPONSIBLE FOR MAKING YOUR DREAM HAPPEN BUT YOU . I WOULD WANT THE WORLD TO KNOW THAT EVERY IDEA THAT THEY FEEL IS IMPOSSIBLE IS THE ONE IDEA THAT WILL BE LIFE CHANGING FOR THEM I ALWAYS SAY THAT ONE IS THAT GOD IDEA . I WOULD WANT ALL MY CLIENTS PAST AND FUTURE TO KNOW THAT A LOT OF PRAYER AND PLANNING GOES INTO EVERY EVENT AND PHONE CONVERSATION TO MAKE SURE THAT THEY WILL BE ABLE TO GO HIGHER .

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
WHEN MY BEST FRIEND COMES TO TOWN ATLANTA IS ALWAYS OUR GO TO CITY FOR SHOPPING AT THE TANGO OUTLET FOLLOWED BY WHAT EVER CASUAL FOOD PLACE THAT WE HAVE A TASTE FOR I AM ALWAYS LOOKING FOR A CHEDDERS RESTAURANT . WE ALWAYS FIND US A BEACH TO GO RELAX ON . WE LOVE MUSIC TO SO WE STAY LOOKING FOR A LIVE BAND AND KAROKE CANT SING AT ALL BUT WE TRY LOL . TO ME SOME OF THE BEST PEOPLE ARE THE ONES WHO DONT MIND BEING THEIR SELF AND ALLOWING THEIR PERSONALITY TO SHINE NO MATTER WHO LIKES IT OR NOT .

Who else deserves some credit and recognition?
THE BIGGEST SHOT OUT WILL HAVE TO GO TO MY HUSBAND AND KIDS CLERENCE , CAILAB , CHRISTOPHER , CAILIN , YASHRAL . THEY ARE THE REASON WHY I GO SO HARD . THEY ARE MY DAILY REMINDER THAT I TRULY CAN DO WHATEVER I PUT MY MIND TO . ALSO MY BEST FRIEND ENOEL SHE IS TRULY A LIGHT WHEN I CANT SEE PAST THE CLUTTER AND MY AWESOME APOSTLES SHEILA AND JAMES ASHLEY ITS THIER TEACHING THAT KEEPS ME GRINDING AND WELL ROUND IT .

Image Credits
Robert permenter

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