Meet Bianca Paggi: Bilingual Brand Designer & Strategist for product based businesses

We had the good fortune of connecting with Bianca Paggi and we’ve shared our conversation below.

Hi Bianca, can you walk us through the thought-process of starting your business?
I’ve always had a very entrepreneurial mindset since I was young and always wanted to start my own business. After working in corporate for 6 years, I felt like I was still missing this passion and creativity that I didn’t have in my current jobs that if there would ever be a time that presented it self that would be the best opportunity to launch my business and give it a real shot I could. That moment happened June of 2018. It was a blessing in disguise that the brand I was an Account Executive for, pulled out of their contract with the showroom years early and the showroom didn’t have any other brands for me to rep, so ultimately lead to me thinking that THIS was the time to just go for it, if not now then when. Being able to do something I loved where I could still build relationships with people but also be creative and have full control and direction over it was amazing, and not having a cap was even better.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My approach to branding is a combination of a business strategy with the creative side. I like to approach any situation working with a client with a business strategy always in mind, because of my business background, since at the end of the day I am helping people with their businesses, there needs to be a business strategy in play in order to succeed and achieve the goals you want to achieve. I also love having a big focus on the psychology when designing or strategizing with a client because that’s where the biggest portion of a consumers purchasing decision is made, so we want to make sure we’re showing up to the best of our abilities. I’m most proud of honestly just my resilience to keep going even when it was super difficult and discouraging at times, and which is what I’m most excited about too because of all of the amazing people I get to keep working with which is the best part. I love being able to help other brings their ideas to life and give them that extra confidence to pursue their dreams and passions. It’s definitely not an easy path and in fact as an entrepreneur you choose the hardest path, but I’ve learned along the way that you have to always be open to pivoting and adapting to be able to continue growing and scale. You have to go with the flow because things will come up and if you’re not able to pivot and adapt then you won’t be able to grow your business and have it last. So learning to be flexible and ok with change is a BIG learning experience I’ve had running my own business.

As for my brand story or my self. When starting my business it seemed like an impossible and scary thing to really make it a thing and work, but it has and that’s what I always want my clients to feel when we work together, that we’re doing everything possible and strategically to make the impossible possible. That’s another reason why the bumble bee is part of my brand because technically the bumble bee should not be able to fly with its tiny wings and bigger body, but it does and makes the impossible possible.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely take them to Piedmont park and start there! first we’d eat the the flying biscuit then make our way through the park and then head on over to the belt line and start walking so we can see the city and vibes from that view. Then we’d walk to Ponce City Market and check out the awesome food there and the roof top for the awesome Atlanta views! and then we’d end it towards the end of the belt line with a playa bowl acai bowl Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Such a great question! There have been so many amazing entrepreneurs that I’ve surrounded myself with over the past almost 3 years in business and without them to lean on and ask for guidance I wouldn’t be where I’m at now. Some of the amazing people have been my past business coaches Courtney Marie and Megan Yelaney, and fellow entrepreneur Kristina Hall. You have to have your group of people that will help you on this roller coaster of entrepreneurship and not do it alone, it makes it so much easier to navigate. I also love listening to The Skinny Confidential Podcast- she has some great episodes on entrepreneurship and just the mindset one needs to have to be resilient and be your best version of yourself. And lastly my dad, is someone I always go to for business advise and have done so many times during this journey.

Website: www.itsbrandingwithb.com

Instagram: @itsbrandingwithb

Linkedin: https://www.linkedin.com/in/biancapaggi

Facebook: https://www.facebook.com/itsbrandingwithb