We had the good fortune of connecting with Ashleigh Ludlam and we’ve shared our conversation below.

Hi Ashleigh, putting aside the decision to work for yourself, what other decisions were critical to your success?
I would have to say deciding to not give up. It’s easy to decide to work for yourself, to decide to pursue something that excites you. What is difficult is not quitting when your efforts feel unrewarded and when your plans seem to go in every direction, but the one you envisioned. Persevering through all of that is the most important part.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Since stepping into entrepreneurship in 2011 when I started my first business, AshleighsAffordables, I successfully opened my second business, Affordably Chic Boutique in 2016, my third, So Rad Swag in 2022 and also recently published my first book, “My Grandma Lives in Heaven”. I am very proud to be part of the 22% of female small business owners in the USA and grateful that I get to pursue my creative design passions.

Absolutely nothing about being a business owner has been easy, but seeing the joy something I have created/chosen for my store has brought to a customer makes it worth it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Honestly, there are so many places I have personally yet to go that I would love to experience. We live in an area with an enormous amount of dining choices and fun activities. Downtown Charleston is always a popular location with its beautiful views, shopping, food and history. Watching a stunning sunset on Shem Creek while listening to live music, or relaxing on one of our beaches would also be an excellent choice.

Who else deserves some credit and recognition?
First and foremost, I would not be where or who I am without the favor that God has shown me. Thankfully, I am also surrounded by the love and support of my family and my incredibly talented boyfriend, Sean Morgan of MUVIfilms. They have always been the greatest example of true dedication and perseverance through not only their work, but also in life overall.

Website: https://linktr.ee/ashleighdl

Instagram: www.instagram.com/ashleighdludlam

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