We had the good fortune of connecting with Armani S. and we’ve shared our conversation below.

Hi Armani, can you walk us through the thought-process of starting your business?
I wanted to create an experience for women to step out of their comfort zone with fashion. Creating an environment for them to thrive and be open to trying new ideas.

Alright, so let’s move onto what keeps you busy professionally?
I create a unique fashion experience for women of all walks of life. I’m proud to say that anyone who has worn my clothes always is excited to try something new and I love to see that looks on their faces and their reactions when they tell me that they never thought they would wear something like this before and they’re so happy that they stepped out of their comfort zone. I’m excited to expand my skills and perfect my craft and make sure woman feel like the beautiful work of art that they are. I started sewing 4 years ago when one of my closest friends gave me her late grandmothers sewing machine, and since then I never stopped teaching myself. Some lessons that I learned along the way is to never give up everyone is not going to love what you love but that does not mean don’t pursue it. I’ve had countless amount of people telling me that they will never work with me again and I never let that discourage me. I want the world to know that my brand is Based on science and fashion combined in that everything is an experiment, And sometimes you have to try new things to really find yourself

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mother and my sisters for inspiring me every day and helped build me to be the woman that I am today.

Website: Iksentriclab.com

Instagram: Iksentriclab

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