Meet Andrea Ledbetter | Social Media Marketing Manager, Influencer/ Brand Coach

We had the good fortune of connecting with Andrea Ledbetter and we’ve shared our conversation below.

Hi Andrea, have there been any changes in how you think about work-life balance?
Work Life balance for me is crazy when I sit back and think about it. I don’t have a work life balance. My work is a part of myself and life so I don’t balance them out. Let me see if I can put it another way. My work, my career, is apart of my life. And to only give that section of my life certain time frames would be putting a limitation on myself and my brand’s growth and development. I have certain schedules that I adhere to, but besides that, I do not follow a strict balance. When I first started off, I would run my body into the grow trying to stay on scheduled and trying to stay ahead of the never ending tasks. I would leave my work space depleted of energy, depleted of time and upset that I had to make these sacrifices to show up to be there and not seeing any growth from my time. Now, I work when I can. Granted, I still have to show up everyday, but some days I only put in 15% and other days I can put in the 100%, But I’m not beating up myself or my body into achieving a task that will never ends. Because of this, I sacrifice time where I can. Some morning are 5am Mornings some nights are 2a nights. I no longer hold myself accountable to adhering to a schedule that will not be beneficial for my health.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am Andrea Ledbetter also known as Coach Bev Owner and Creator of Bev of Hi’La Management. I am a business owner for over 7yrs and Influencer for over 3yrs. I am also a Cybersecurity Analysis and use my skill to track patterns across platforms to grow visibility for brands and help influencer start their journey to becoming affluent influencers, without having a huge platform. I have created a community of creators to help them establish connections with global brands using education and resources. We help brands and influencers, build their online presences with coaching, social media marketing management, course creation, and so much more.

What set me apart from other brands is that I show up for my students and brand that I work with. NO MATTER WHERE THE ARE IN THE UNITED STATES, I Come to their offices and locations and teach them hands-on skill they need, shoot content for them, show them how to shoot content for themselves or brand, and walk hand in hand with them on their journey with creating their own personal brand and visibility across their platforms.

I am most proud of my programs and course that I have developed for my students and brands. These courses take a lot of time to develop, yet has been the determining factor as to why new influencers and brands trust me with their process. I have been told that I don’t “gatekeep” the process and “keep it real” with my students with making sure that they understand each platform and the work needed to achieve the results they desire.

It was not easy to be in these shoes I walk in. My personal journey has been HELL. I was a adoptive child, suffered from homelessness, mental and physical abuse, bullying, anxiety and depressions. Life has not always been kind to me. As an adult, I job hopped a lot because I felt unfulfilled in any task that was given to me. So i started my own brand. And I Niche hopped (as a multifaceted being I get my hands into everything), I Started with handmade clothing, then home decor, and now social media management and personal brand building because it’s what I’ve always wanted to do but was too scared to do it.

I took a 4 month paycut with no income and no idea when I was going to secure my first client. I made sacrifices with my time and family because I am committed to my own personal growth and development. I sacrifice time with my family for time with my brand students and Social Media Marketing Clients to make sure that they have constant visibility with their development because its tied directly into mines. I know that these sacrifice’s will not be made in vain, as I reach into corporate places and space.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Because I work Hard, I play even harder. I am a month away from a vacation and time to have with my family and husband on a 3 month schedule. I love a good cruise and hanging out with my love ones. If I had to plan a trip it would probably be to Nassau, Bahamas. My husband and I went to Nassau on a cruise and I was intrigued by the culture. Everyone’s making money, and busy and hustling and making a living and I have never seen so many people trying to make their life better. It gives Hustle and Relaxing which are my two forms of life. I’m either in hustle mode or vacation mode. And being in Nassau was everything, it spoke to my soul. Because we were on a cruise, I would love to go and visit the island itself and stay for a couple of days. I would love to see more of the culture outside of the tourist locations, visit some of the wildlife national parks, bake bread at some of their bakeries ( they make the BEST PASTRIES) and just all are immerse myself in the culture.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A person that deserves a lot of the credit for who I am today as a person is my sister Arlene Beverly (@bombasslena on all platforms). My sister has held my hand in my journey and has been by my side the entire time. I don’t even know where I would be today if it was not for her. We started our first brand together and she was my very first influencer student. She helped me develop all of my programs and is my tester for products that I have created to growth my brand and visibility.

Website: www.bevofhila.com

Instagram: @obsessedwithcontent

Facebook: @bevofhila

Youtube: @obsessedwithcontent

Other: tiktok: @obsessedwithcontent