Meet Amber Millians | Nonprofit Founder & Community Organizer

We had the good fortune of connecting with Amber Millians and we’ve shared our conversation below.

Hi Amber, career-wise, where do you want to be in the end?
The end goal for me as the owner of Notorious Jeep Club is to build something that outlives me — a movement, not just a club. I want NJC to be nationally recognized not only for our love of Jeeps and the off-road lifestyle, but for the impact we make in our communities.

By the end of my career, I see Notorious Jeep Club owning its own community space, hosting large-scale charitable events, and being a known partner in mental health, veterans’ support, and youth outreach. I want our name to represent freedom, unity, and purpose — something that brings people together beyond the trail.

The Jeep might be what brings us in, but legacy is what drives us forward.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Notorious Jeep Club isn’t just about off-roading — it’s about building a community, creating a safe space for people from all walks of life, and being a light in someone’s darkest moments. What sets us apart is the heart behind it all. We aren’t just another Jeep club. We’re a nonprofit rooted in service, connection, and purpose — whether that’s helping veterans, mentoring youth, or simply giving people a place where they feel like they belong.

What I’m most proud of — and excited about — is the work we get to do in the community. We love getting out there and doing the outreach, running the programs, and giving back in real, hands-on ways. Whether it’s helping a local family in need, showing up for a cause, or giving young people something positive to be part of — that’s what drives us.

We didn’t have a blueprint. We built this one mile, one meeting, and one muddy trail at a time. And it’s grown into something bigger than I ever imagined — not because of money or fame, but because of the people who’ve rallied around the mission and the lives that have been changed because of it.

Getting here wasn’t easy. In fact, most of the time it felt like the odds were stacked against me — especially as a woman navigating spaces that are often male-dominated. But I never backed down. I kept showing up. I learned to turn rejection into fuel. And I leaned on my faith, my tribe, and the belief that we were doing something that mattered.

I’ve learned that you don’t have to have it all figured out to start — you just have to start. I’ve learned that people will doubt you, talk about you, and try to box you in — but none of that matters when your purpose is louder than their opinions.

What I want the world to know is this: Notorious Jeep Club is more than a name — it’s a movement. It’s proof that healing, adventure, and impact can all exist in the same space. We’re here to make noise for the people who feel unheard, and blaze trails where others told us we didn’t belong.

We’re just getting started

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend came to visit for a week, we’d definitely do it Notorious Jeep Club style — full of adventure, good food, and the kind of memories that last.

Day 1: We’d kick things off with coffee and a light breakfast at Whisk & Brew — a cozy little spot where the vibes are just right and the coffee hits every time. It’s the perfect place to ease into the week and map out what’s to come. After that, we’d cruise around town, check out some local shops, and maybe catch a small-town car meet or Jeep hangout if one’s poppin’ off.

Day 2: We’re hitting Dawson Forest or Beasley Knob for some trail riding. I’d pack the cooler, grab the radios, and we’d hit the dirt early. After the trails, we’d clean up and head to Bubba’s 33 in Buford — good food, cold drinks, and great energy, especially when Jeep Night is on.

Day 3: Time to slow it down a little. We’d grab coffee from a local shop like Jittery Joe’s and hit a few antique stores in Commerce or Jefferson. Then maybe an evening ride around Lake Lanier just to take in some of the beauty Georgia has to offer.

Day 4: We’d check out Helen, GA — do a tubing trip down the river, grab some German food, and shop the local boutiques. Helen’s one of those places that feels like a little escape without going far.

Day 5: I’d take them to meet some of the crew at Black Bear Off-Road in Buford — where off-road builds and gear come to life. After that, we’d roll through Top Dawg Tavern or hit Lanier Islands for some water fun, especially in the summer.

Day 6: We’d do something meaningful — maybe one of our NJC community service projects, like helping with a local veteran’s initiative, youth outreach, or organizing something small but impactful. It’s important to share that part of what we do too — it’s fun, but it’s purpose-driven.

Day 7: We’d wrap the week with a family-style cookout — some of my favorite people, good music, a bonfire, and Jeeps all around. I’d invite Christina and Stephanie, the NJC crew, maybe throw in a night ride if the weather’s right.

This area has hidden gems everywhere, from small-town diners and lakeside views to rugged trails and people with real stories. The best part isn’t just what you do — it’s who you do it with. And in my world, that’s what makes every week unforgettable.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I have to give all the love and credit to Christina Carter — a longtime friend who I proudly call the business chaos coordinator. She knows how to get things done, she understands me in ways no one else does, and she’s always there for me — no matter the time of day or night. Christina is not only a key part of this organization, she’s a registered nurse, a loving mother, and my closest friend, right alongside Stephanie Cutler.

Stephanie is so much like me in so many ways — she’s a wild horse, a free spirit, and always willing to try something new at least once. She’s fearless, determined, and carries herself with the kind of grit and heart that can’t be taught. She’s a mother, a grandmother, a loving wife, and someone who amazes me constantly with her character and strength.

These two women aren’t just my best friends — they are the backbone of Notorious Jeep Club. Without them, this nonprofit wouldn’t be what it is today.

I also want to recognize Brad and Nicole Cohron at Black Bear Off-Road in Buford, Georgia They’ve supported me since before NJC even existed — riding trails, teaching me the ropes, and helping me find my footing in the off-road community. Their friendship and guidance have been priceless.

Over the years, I’ve been lucky to meet people who’ve shown up for me time and time again — like Greg Gatling, who’s always been there to winch me out of some pretty sticky situations, and Dave Sneed, who convinced me to let my son experience real Jeepin’ for the first time. Lee and Sabrina Smith, who will always let me try the sketchy stuff. Those moments stay with you forever.

I also want to give a shoutout to Justin Bonnett, owner of Detailer Products and Services in Atlanta, Georgia. Anytime I’ve needed business advice, professional insight, or even just a quick reality check, he’s always been a phone call away. Whether it’s support, strategy, or simply showing up at our events, Justin has never hesitated to lend his time or wisdom.

Through this journey, we’ve connected with people from all walks of life — from veterans to youth who are searching for belonging or a sense of purpose. They’ve helped shape our mission into something meaningful and real. Their stories remind us why this work matters.

And lastly, I want to thank Jonas and my kids. Without their love, support at home, and constant encouragement, none of this would be possible. They are my grounding force, my motivation, and my whole world. Their presence in my life is the reason I can keep pushing forward every day. I wouldn’t be where I am without them.

And honestly, I’m even thankful for every early “no” I got — because it pushed me to create something stronger, more intentional, and rooted in real connection.

Website: https://Notoriousjeepclub.com

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