Meet Amara | Founder

We had the good fortune of connecting with Amara and we’ve shared our conversation below.

Hi Amara, can you walk us through the thought-process of starting your business?
Too many times i have heard devastating stories about black people, celebrities, family and friends alike, being affected by the use and abuse of prescription drugs as a method of coping with the hardships of life, one of those drugs being promethazine with codeine. As a black woman who is concerned about issues in the black community I wanted to contribute to finding a solution to prescription drug abuse and spread awareness to the problem, and do so in style

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Stopwock is not just a clothing brand, but an initiative dedicated to raising awareness and educating people about the dangers of abusing prescription cough syrup. The back of my tshirts serve as a warning label informing the person wearing it (or the person observing) that promethazine with codeine is liquid heroin and death will occur when consuming it. I also have hoodies and sweatpants, with the back of my hoodies informing the wearer that tooth decay, liver issues and death will occur and gives a warning that the drug is not to be used recreationally. I’m also working on partnering with organizations that provide resources to help people overcome their addiction to prescription cough medicine and healthier alternatives to this activity, as well as healthy coping mechanisms, counseling and support, Once i find an organization, a percentage of my proceeds from my clothes will going to substance abuse organizations that help provide healthy coping mechanisms and healthy alternatives. My Instagram also serves as an informational page that shares different mental health resources and tips as well as highlighting customers

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Piedmont Park! I’m all about getting active

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Sometimes I see a brand doing such great things on such a small scale like @ul.global and wonder what they would put out if they had the means and resources to take their brand to the next level. Brands like that show me how you don’t have to be an Off-White or Essentials to have a quality brand, and for that reason I wanted to shoutout @ul.global on Instagram. I can’t wait to see what’s in store

Website: stopwock.us

Instagram: @stopwock.us