We had the good fortune of connecting with Alexis Christina and we’ve shared our conversation below.

Hi Alexis, what was your thought process behind starting your own business?
The thought process behind me starting my own business came from the idea that I wanted to be in control of my own earning potential and create a thriving enjoyable enviornment that reflected my core values.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
IDENTITY CRUSH HAIR is a Luxury Hair Extensions brand, we have a e- commerce store where we retail our extensions as well as a brick and motor space located in Decatur, Ga where we install the hair extensions by appointment. Here at IDENTITY CRUSH HAIR we pride our brand on education and customer service to help potential customers navigate the hair buying process. There are a lot of hair extension options in the market as well as misinformation, therefore the experience can become overwhelming at times. Our goal is to ensure our customers/ clients feel comfortable and trust us to provide quality product at a fair price. We got where we are by putting the customers need first ensuring that we exceed the expectation every time and plan to maintain that core value and remain set aside from the rest.

Being a business owner in any industry can be challenging yet rewarding, you are constantly learning something new whilst having to make non-disruptive adjustments at any given moment. How I overcome these inevitable challenges is to take time daily/weekly to remind myself WHERE we are, WHERE we’re going, and WHERE we’ve come from in order to keep me grounded and appreciative of the processes to reach success!

What I want the world to know about IDENTITY CRUSH HAIR is that this hair extension brand is backed by a Licensed Cosmetologist who has been active in the industry for 10+ years. We understand the needs of our customers and are constantly researching and perfecting our product/ services to remain on the cutting edge of our industries technology and developments.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Lol I personally am a homebody so I couldn’t tell u the “places to be” however Atlanta is a colorful city with many things to offer. North Decatur which is 20mins outside the city is especially known for its eclectic food scene and green living so you are bound to find an array of things to get into day or night!

Who else deserves some credit and recognition?
I want to take the time to recognize my clients/customers. Without the loyalty and support of them,I would not be where i am.

Website: Www.identitycrushhair.com

Instagram: @identitycrushhair

Facebook: Identity Crush hair

Youtube: @identitycrushhairtv

Image Credits
Visions by Kalonji Allmond

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.