Meet Ahmad J. Naous Ph.D,CPSSE | Global Education Influencer

We had the good fortune of connecting with Ahmad J. Naous Ph.D,CPSSE and we’ve shared our conversation below.

Hi Ahmad J., is your business focused on helping the community? If so, how?
Stratexology, founded by Prof. Ahmad J. Naous, aims to create a positive impact on the community and the world by promoting a business model focused on shared value. This means businesses shouldn’t solely focus on maximizing profits but also consider the well-being of their stakeholders, including employees, customers, and the broader community.

Shifting the focus from profit maximization to shared value creation: Businesses are encouraged to develop strategies that not only benefit themselves but also improve the lives of their employees, customers, and the surrounding communities. This can involve initiatives like fair wages, sustainable practices, and community development programs.

**Utilizing the Positive Impact Framework: This framework developed by Stratexology helps organizations design, execute, and measure their strategies to generate benefits for the community, corporations, and the environment. This promotes a holistic approach to business success.

Addressing social and economic issues: Stratexology advocates for businesses to address pressing social and economic challenges like poverty, inequality, and environmental degradation. This can be done through various means, such as supporting social enterprises, creating inclusive workplaces, and adopting environmentally friendly practices.
Overall, Stratexology’s approach encourages businesses to be responsible citizens and contribute to a more sustainable and equitable future for all.

Shifting focus beyond profit: Stratexology encourages businesses to move beyond solely maximizing profits and consider the wellbeing of all stakeholders, including employees, customers, and the broader community. This aligns with the concept of corporate social responsibility (CSR).

Promoting sustainable practices: Stratexology emphasizes the importance of businesses adopting environmentally friendly and socially responsible practices. This can involve reducing waste, promoting ethical sourcing, and supporting local communities.

Empowering individuals and communities: Stratexology initiatives like the LIFE project aim to uplift vulnerable communities by providing business training, financial services, and job creation opportunities. This can lead to poverty reduction and improved livelihoods.

Building a more equitable world: By encouraging businesses to consider the social and environmental impact of their actions, Stratexology aspires to contribute to a more just and equitable world for all.

Overall, Stratexology doesn’t directly provide social services like a traditional business might, but it acts as a framework and philosophy that guides businesses towards creating positive social and environmental change alongside their economic pursuits.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Stratexology Institute, founded by Professor Ahmad J. Naous, is an organization dedicated to the study and practice of Stratexology, a relatively new economic science. Here’s what we know about the institute:

Mission:

Bridge the gap between strategy and execution: Stratexology posits that simply formulating strategies isn’t enough. Businesses need to effectively translate their plans into action to achieve their goals.
Promote shared value creation: The institute advocates for businesses to consider the well-being of all stakeholders, not just shareholders, in their decision-making processes. This aligns with the concept of corporate social responsibility (CSR).
Contribute to positive social and environmental impact: Stratexology encourages businesses to adopt practices that are sustainable and beneficial to society and the environment.
Activities:

Educational programs: The institute offers workshops, seminars, and online courses to teach individuals and organizations about Stratexology principles and how to apply them in their work.
Consulting services: The institute may provide consulting services to businesses seeking to implement Stratexology practices within their organization.
Research and development: The institute may engage in research and development activities to further refine the Stratexology framework and explore its potential applications in various contexts.
Impact:

Empowering individuals and communities: Initiatives like the LIFE project aim to uplift vulnerable communities by providing business training, financial services, and job creation opportunities.
Promoting sustainable practices: Stratexology encourages businesses to adopt environmentally friendly and socially responsible practices, contributing to a more sustainable future.
Building a more equitable world: By encouraging businesses to consider the social and environmental impact of their actions, Stratexology aspires to contribute to a more just and equitable world for all.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Beirut is a city that blends rich history, vibrant culture, and a contemporary edge, offering a unique experience for visitors. Here’s a possible itinerary for a week-long trip to Beirut with your best friend, packed with fun, interesting, and exciting experiences:

Day 1: Immerse in History and Culture

Morning: Start your day with a visit to the National Museum of Beirut . This museum houses a vast collection of artifacts spanning millennia, offering a glimpse into Lebanon’s rich history and cultural heritage.

fternoon: After exploring the museum, head to the Mohammad Al-Amin Mosque (the Blue Mosque) located in the heart of Martyrs’ Square. Marvel at the architectural beauty of these landmarks, representing the city’s religious diversity.

Evening: Enjoy a traditional Lebanese meal in the Gemmayzeh neighborhood. This vibrant area boasts a variety of restaurants serving delicious local fare. Afterward, explore the neighborhood’s charming streets lined with art galleries, boutiques, and pubs.

Day 2: Explore the Coast and Roman Ruins

Morning: Take a walk along the Beirut Corniche, a scenic seaside promenade offering stunning views of the Mediterranean Sea. You can jog, bike, or simply relax and people-watch.

Afternoon: Head south to the town of Byblos, one of the oldest continuously inhabited cities in the world. Explore the Byblos archaeological site, a UNESCO World Heritage Site, and wander through the charming souks (markets) of the old town.

Evening: Enjoy a seafood dinner at a restaurant overlooking the Byblos harbor. Witness the captivating sunset over the Mediterranean Sea.

Day 3: Discover Beirut’s Artistic Side

Morning: Visit the Sursock Museum, housed in a beautifully restored 19th-century mansion. This museum showcases a collection of modern and contemporary Lebanese and international art.

Afternoon: Spend some time exploring the Beirut Souks, a bustling marketplace with a labyrinthine network of narrow streets. Here, you can find traditional Lebanese handicrafts, souvenirs, and local delicacies.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Lord and family: My parents instilled a deep-rooted belief in hard work, ethics, and the boundless potential of education. My partner and children, you are my unwavering source of strength, resilience, and inspiration to keep pushing the boundaries.

Academic mentors: Throughout my studies, I was fortunate to have remarkable professors and mentors who not only challenged my thinking but nurtured a passion for understanding the complex relationships between business, society, and the environment.

My colleagues and collaborators: The Stratexology movement would not exist without the brilliance, passion, and commitment of those with whom I’ve collaborated over the years. It’s in our shared vision and tireless efforts that we find the fuel to impact the world.

The communities we serve: It’s humbling to witness the resilience and determination of individuals within the communities where Stratexology initiatives have found a home. You remind me of the true meaning of our work and inspire me to pursue even greater positive change.

This journey is far from over, and I recognize that every step forward is built on the foundation laid by those who have believed in me and this vision.”

Website: www.uipm.org

Linkedin: https://www.linkedin.com/in/ahmad-j-naous/