We had the good fortune of connecting with Leen Atalov and we’ve shared our conversation below.

Hi Leen, what role has risk played in your life or career?
Risk is an inherent part of any business, and taking calculated risks is necessary to achieve growth and success. It is essential to recognize that risk is not inherently good or bad. Still, it is the management of risk that can lead to positive outcomes or negative consequences.

In the bridal industry, taking risks can be vital to stay ahead of competitors and adapt to changing trends and customer’s preferences. For example, we often decide to introduce a new line of dresses that may be a little different than what’s in the market. These decisions involve taking risks as they may require additional investments and may not necessarily guarantee success. However, carefully evaluating the potential benefits and consequences of such risks can help mitigate potential losses and increase the chances of success.

In White Swan Bridal, we take risks very often, and it’s almost successful most of the time. Our brides love introducing new styles and collections.

What should our readers know about your business?
I am a bridal stylist and partner at White Swan Bridal. Our store has our own design custom wedding gowns at affordable prices. We started with dedication and hard work and now we’re proud to say that our store is recognised and established a presence in the Atlanta area.

Starting a bridal shop was defiantly hard, it took a lot of travelling, interviews, classes and many training sessions with other professionals in the industry.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would defiantly take them to the Beltline, the GA Aquarium and the ATL zoo!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Sami Tabbaa – https://tabbaalaw.com/meet-the-attorney/ Zeina Haddad – https://www.zeinascatering.com
Taylor Smith – https://www.taylorsmithimages.com

Website: https://whiteswanbridalboutique.com

Instagram: https://www.instagram.com/whiteswanbridalboutique/

Facebook: https://www.facebook.com/whiteswanbridal/

Image Credits
Taylor Smith Images

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.