It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Regine Theodore | Entrepreneur

The idea for my business came about like most of my ideas. You could say Divine Intervention mixed with a good portion of circumstance. I always knew what a very special phenomenon it was to be a twin and that I should take full advantage of that. It was also a coincidence that the name of my business was also the initials of my name, the vision for RichTwins was that I wanted my twin and I to be rich but not just financially. I saw us being rich in all aspects of our lives from our emotional, mental, and physical health to our social, occupational, and creative wellness. I wanted that philosophy to be translated in the products I would create and the importance of those categories of wellness to be received and understood by the community of people I would eventually reach and impact. Read more>>

Symone Brown | Holistic Healer and Plant Based Cook

I came up with the idea for my business when I realized how many illnesses are a direct result of eating habits and the quality of the food we eat. I concluded from the clients, friends and family that I talked to that most people do not eat healthy because they are worried about cost, taste and satisfaction. I figured if I can satisfy the appetite, keep food affordable and create amazing flavor combinations I could encourage people to eat foods that heal the body instead of deteriorate it. Read more>>

Darielle Moorer | Makeup Artist and Entrepreneur

I have always had a passion for all things makeup and beauty from a young age . I remember being a little girl and always wanting to style my own hair, play dress-up, and put on makeup. As I got older, I fell more in love with getting all dolled up. I wanted other women to feel as beautiful as I did whenever I would do my makeup, so I started offering makeup services to others. It’s a good feeling to see my clients happy and with a new level of confidence when they leave my chair. Read more>>