Meet Victoria Lightfoot: Communications Coach & Consultant

We had the good fortune of connecting with Victoria Lightfoot and we’ve shared our conversation below.

Hi Victoria, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own business was because I saw the need to help women entrepreneurs successfully share their unique story behind their business. Women, especially Black Women, are starting a home-based and online business at a record rate, but are often unclear of how to communicate why they started their business and not sharing their unique story. My background includes 8 years of experience in public relations, corporate communications, writing, speaking, and storytelling. I’ve managed public perception through storytelling for major organizations as well as entrepreneurs. I saw a space for me to help and decided to start my business on that idea.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business is based on the foundation of strategic planning and streamlined communication. What sets me apart from other coaches is that I believe in building my client’s foundation in the unique story and leveraging their tailored public relations plan to not only gain media attention but to communicate clearly with all their audiences. I’m proud of myself for stepping into what I truly believe is my purpose, teaching women how to communicate their story, while I’m still pushing myself to share my own story. I’m excited to help bring to life so many amazing stories through my signature coaching program, The Public Relations Playbook. How I got where I am today is through a lot of trial and error. I decided on my career path as a freshman in college and was lucky to be able to work in my chosen field for 7.5 years before transitioning into my own business. I made it through a lot of challenges knowing that I had a passion for communication and a desire to help others through my profession. I’ve learned along the way to trust my gut, the first time! It’ll save you a lot of heartaches. Don’t be afraid of change and sometimes you’ve got to push yourself to the next level, even if you don’t feel ready. Lastly, God is always on your side and he’ll prepare you as you are taking action.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Places to eat & drink – Five Daughter’s Bakery, Double Scoop Ice Cream, Cafe Intermezzo – Midtown, Antico Pizza, Paschal’s, Slutty Vegan, Fox Bros BBQ, 9 Mile Station, Cooks & Soldiers, Dancing Goats Coffee Bar, Brash Coffee, Barcelona Wine Bar, Ecco, JCT. Kitchen and Bar, Beetlecat, Lure Places to visit – Ponce City Market, Westside Provisions District, Atlanta BeltLine Eastside Trail, National Center for Civil and Human Rights, Piedmont Park, Trap Music Museum Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Starting a business and showing up to commit to the vision every day is challenging. I’d be remiss if I didn’t thank my supportive family and friends. My mother, Ivy; my best friends of 10 years, Janay and Kendra; my wonderful mentee-turned little sister, Sheerica; and my colleagues and now friends, Tiara and Kaila. They all been there to reassure me and most importantly, push me!

Website: https://www.victorialightfoot.com/
Instagram: https://www.instagram.com/victorialightfootpr_/
Linkedin: https://www.linkedin.com/in/victorialightfoot/
Facebook: https://www.facebook.com/LightfootPR
Other: https://anchor.fm/victoria-lightfoot

Image Credits
Kelley Raye