We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Mariah Dantzle

The value that matters most to me—both professionally and personally—is celebration.

As a therapist, I’m not what you’d call “typical.” My sessions might include spontaneous dance parties, slices of cake, or walks where we play a few rounds of “I Spy.” These moments aren’t just playful distractions—they’re intentional acts of celebration. I believe in honoring both the big wins and the tiny victories, especially with the teens I work with. Read More>> 

Lisa Rooney

Freedom is the value that matters most to me.

It’s the heartbeat of my life, the core of my work, and the thread that ties so many of my personal and professional experiences together.

Most people think they know what they value but often, those “values” are borrowed. We absorb them from our families, our culture, our faith communities, our friend circles, the media. They can become so loud that we never stop to ask: What actually matters to me? Read More>> 

Jon Gunn

Respect. Respect is most important because it can come from different places: how you speak to and treat people, the quality of your service, how you maintain your facility, and how you maintain and treat yourself to name a few. Respect given is respect earned. I truly believe this concept and apply it to every part of my life. Being the owner, I feel a responsibility and a duty to exhibit this every day so that it passes on to everyone. Lead by example. Read More>>