We had the good fortune of connecting with Photogra Ford and we’ve shared our conversation below.

Hi Photogra, why did you decide to pursue a creative path?
Photograford is drawn to the quiet magic in everyday life, the way light falls across a face, the hush of a familiar place, the weight of a memory. There’s an undeniable pull toward capturing scenes that feel like they’ve been plucked from a half-remembered dream. Stories unfold in the shadows, in the grain, in the spaces between what’s said and what’s felt.

The work leans into mood, into nostalgia, into the kind of beauty that isn’t always polished but always lingers. There’s comfort in the cinematic, in crafting images that hold space for tenderness, longing, and sometimes, a little melancholy. Through the lens, Photograford doesn’t just take photographs, he preserves feelings, moments that might otherwise slip away unnoticed.

This isn’t a pursuit of perfection. It’s a pursuit of truth, of connection, of something that feels undeniably real.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Photograford is about more than taking photos it’s about building a feeling. The work lives in the space where nostalgia meets cinema, where an image can feel like it belongs to a memory you didn’t know you had. What sets this work apart isn’t just the moody tones or the editorial framing, it’s the intention to slow people down, to help them linger in a moment that feels beautifully imperfect.

What I’m most proud of is staying true to that vision. There’s pressure to follow trends, to chase what’s popular, but Photograford remains grounded in creating timeless, honest work. I’m excited by the idea of telling stories that don’t need to shout to be heard, stories that speak softly but leave a lasting mark.

Getting here wasn’t easy. I didn’t come from a formal art school background. I learned by doing, by failing, experimenting, spending hours chasing light and trusting my eye even when I doubted my skill. There were times I questioned whether my style was “enough” in an industry that often favors perfection and hyper-polish. Overcoming that meant finding confidence in the rough edges, the quiet moods, the cinematic imperfections that now define my work.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I do not be outside, I’m usually inside creating. I have heard El Malo, I think is the name. Is a Popping place to be on a Sunday!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The story of Photograford doesn’t stand alone. It’s shaped by quiet influences and meaningful connections along the way. The people who lingered in front of the lens friends, family, strangers willing to be seen deserve credit. Their trust, their stories, their willingness to share a piece of themselves made the work possible.

Website: https://photograford.squarespace.com/

Instagram: https://www.instagram.com/photograford?igsh=MWMxMm9kajNweHZrMA==

Image Credits
Photos by Photograford

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.