Meet Antonio Randolph | Music producer and executive

We had the good fortune of connecting with Antonio Randolph and we’ve shared our conversation below.

Hi Antonio, can you walk us through the thought-process of starting your business?
The Genesis of Our Vision – My entrepreneurial journey began at the intersection of necessity and conviction. As both a creative and strategist, I recognized a fundamental disconnect in our industry especially our community’s where artistic value and fair compensation rarely aligned. Traditional systems often treated talent as disposable commodities rather than visionary partners. This realization sparked my mission to build something transformative.

Three Core Motivations Drove Me:
1. Creative Justice – To architect a business model where copyright ownership and revenue transparency aren’t privileges, but standards
2. Innovation Freedom – To develop solutions (like our hybrid publishing/distribution system) that legacy players were too rigid to attempt
3. Legacy Building – To create generational wealth pathways for artists beyond one-hit wonders

What Made This Different
Unlike typical startups chasing trends, we engineered PeachTree as an antidote to industry pain points I’d experienced firsthand:
As a producer, watching peers sign away catalogs for short-term gains
As a publisher, seeing flawed royalty chains cheat creators
As a technologist, recognizing how data could democratize access

The Pivot Point
The leap from freelancer to CEO wasn’t about rejecting the system, but redesigning it. We replaced:
Opaque deals → Algorithmic fair deal frameworks
Exploitative recoupment → Sustainable revenue shares
Gate kept opportunities → Tech enabled access

Why This Matters Now
In today’s creator economy, our approach proves ethics and profitability aren’t mutually exclusive. When artists win, we win that’s not idealism, it’s mathematically sound business from my experience.

This venture was never just “starting a company.” It’s about institutionalizing fairness in an industry ripe for disruption. Every contract we draft, every tool we build carries that original fire, the belief that great art and great business should elevate each other.

What should our readers know about your business?
PeachTree Music Group (Production Company), Big-N-Mage Publishing, (Publishing Company ) & Digital Alliance Platform (Digital Distribution Company).

What Sets Us Apart:
At the intersection of creativity and technology, our three synergistic entities form an unparalleled ecosystem for modern music creators:

Big-N-Mage Publishing revolutionizes rights management through blockchain powered transparency, ensuring creators maintain ownership while maximizing global revenue streams. Our “360° Royalty Tracker” gives songwriters real time insights few publishers offer.

Digital Alliance Platform disrupts traditional distribution with AI-driven release optimization, giving indie artists major label, level analytics and playlist pitching tools at 1/3 the cost. Our proprietary algorithms have increased client streaming yields by 40% year over year.

Our Proudest Achievements
We measure success in career breakthroughs:
• Launching 12 artists to 1M+ streams within their debut year
• Securing sync placements for 76% of our songwriter roster
• Developing the industry’s first “Fair Deal Calculator” to democratize contract literacy

Our current excitement centers on pioneering hybrid deals that blend Web3 fan engagement with traditional distribution, a game changer for artist sustainability.

The Road Here
What began in 2015 as a 400 sq ft Atlanta studio fueled by hustle has evolved through strategic adaptation:
2017: Added publishing after seeing artists lose rights
2019: Launched Digital Alliance to fix distribution gaps
2023: Integrated AI tools to future, proof our services

Overcoming Industry Challenges
Challenge: Competing in a pay-to-play industry
Solution: We flipped the model, our “Prove It First” approach lets talent speak before contracts are signed

Challenge: Streaming’s royalty crisis
Solution: Built direct DSP relationships to audit and optimize payouts

Core Lessons
1. Disruption Requires Patience – Our 3-year tech development phase now delivers 90% artist retention
2. Authenticity Scales – Grassroots artist communities became our best marketing
3. Vertical Integration Wins – Controlling production-to-distribution ensures quality at every stage

Our Brand Legacy
We’re rewriting music industry rules from our Atlanta hub. Where others see artists as content sources, we see visionary entrepreneurs. Our story proves that ethical business and commercial success aren’t mutually exclusive , they’re the future.

The PeachTree ecosystem isn’t just changing how music is made; we’re transforming how creators thrive.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A Week-Long Itinerary for an Epic Atlanta Adventure

To show my best friend the best time ever in Atlanta, I’d craft a week long trip blending the city’s vibrant music scene, top tier dining, iconic nightlife, cultural gems, and outdoor fun. Atlanta’s rich history, hip hop culture, and Southern charm make it a playground for unforgettable experiences. Below is a curated itinerary tailored to showcase the city’s diversity and energy.

Week Long Itinerary

Day 1: (Stay in Midtown for walkability) Midtown arrival, brunch at Highland Tap, dinner at The Select, drinks at Vesper, clubbing all around the town.

Morning/Afternoon: Arrive in Atlanta, check into a boutique hotel like Hyatt Regency Atlanta Midtown (near MARTA and nightlife). Grab brunch at Highland Tap for their famous steak and eggs with a mimosa.

Evening: Kick off with a music inspired evening. Dinner at The Select for upscale Southern dishes. Then, head to Vesper for craft cocktails in a sultry speakeasy. End the night moving around to the club ATL Night Life.

Day 2: Culture & History + Edgewood Party

Morning: Visit the National Center for Civil and Human Rights to explore Atlanta’s Civil Rights history. Grab coffee at Sessions Stand (Marietta) for a cozy, local vibe.

Afternoon: Lunch at Ponce City Market, sampling from spots like Bar Vegan for plant-based cheesesteaks and cocktails. Explore the BeltLine Eastside Trail for street art and people-watching.

Evening: Dinner at Talat Market for Thai flavors. Then, bar-hop on Edgewood: for ping pong and quirky drinks, then hit Our Bar for karaoke or DJ sets.

Day 3: Music & Magic City

Morning: Tour the Trap Music Museum to celebrate Atlanta’s hip hop legacy, perfect for your music industry connection.
Afternoon: Lunch at Fox Bros. Bar-B-Q for legendary brisket. Stroll Little Five Points for record shops and street murals.
Evening: Pre game drinks at the recording studio. The Garden Room for stunning cocktails. Then, experience Magic City for an iconic night of high energy performances and hip hop vibes.
Deep dive into Atlanta’s music culture with a legendary nightlife cap.

Day 4: Nature & Westside Chill

Morning: Hike at Piedmont Park for skyline views, followed by a picnic breakfast from Mujo’s takeout menu (if available).
Afternoon: Lunch at The Optimist for seafood and mini golf in the courtyard. Explore Westside Provisions District for boutique shopping.
Evening: Dinner at Aziza for Mediterranean cocktails and snacks like Kubaneh bread. End at Northside Tavern for live blues and cheap drinks.

Day 5: Buckhead Glam & Dance

Morning: Visit the Atlanta History Center in Buckhead for its gardens and exhibits, offering a cultural dive into Atlanta’s past. Grab coffee at Atlas for an upscale morning vibe.

Afternoon: Lunch at Chops Lobster Bar for luxurious seafood, like their signature lobster rolls. Spend the afternoon shopping at Lenox Square or Phipps Plaza, Buckhead’s premier malls, for a glamorous retail fix.

Evening (Club Night):

Dinner: Head to Il Premio for a swanky steak dinner, with dishes like bone-in ribeye and a stellar wine list to set the mood.

Club Night at Ellery’s Night Club: This is Atlanta’s go to for a mature, “grown and sexy” crowd. Known for its old-school rap, R&B, and stepper’s dance nights,

Day 6: Adventure & Speakeasies

Morning: Head to Stone Mountain Park for a scenic hike or laser show prep. Grab breakfast at a nearby diner like Marietta Diner.
Afternoon: Lunch at Puttshack (Westside) for tech driven mini golf and global bites like Korean BBQ bao buns.
Evening: Dinner at El Valle for Mexican wines and upscale tacos. Drinks at Red Phone Booth (Downtown), a 1920s speakeasy with a secret entry code.
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Day 7: Farewell & Rooftop Views

Morning: Brunch at The Rooftop at Hotel Clermont (Poncey Highland) for skyline views and comfort food. Visit the Martin Luther King Jr. National Historical Park for reflection.

Afternoon: Go to Atlanta TX-1, the Studio to sip wine and listen to music until the next movement.

Evening: Farewell dinner at By George (Downtown) for elegant Southern fare. Drinks at RT60 Rooftop (Downtown) for 360-degree city views.

Who else deserves some credit and recognition?
Before I begin, I want to express my profound gratitude to “Hidden Gem Interviews” and your incredible team. What you’ve built is far more than a platform, it’s a movement that redefines opportunity. Your commitment to amplifying voices and uncovering brilliance aligns perfectly with our mission at PeachTree Music Group & Digital Alliance Platform. By creating spaces where gems can shine, you’re not just conducting interviews, you’re activating legacies. The ripple effect of your work empowers creators to own their narratives, transform industries, and inspire the next generation.

This moment isn’t just about sharing my story; it’s about celebrating what becomes possible when visionaries like you equip talent with the mic, the spotlight, and the belief that their light deserves to be seen. Talent deserves to tell their story. Thank you for being architects of access. Thank you for proving that platforms like yours don’t just showcase excellence, they create ecosystems where it can thrive. Most importantly, thank you for remembering that every gem’s journey uplifts us all.
P.S. To every gem reading this: Your time is coming. Stay ready!
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PeachTree Music Group – Digital Alliance Platform, honoring the Village That Built the Vision: To the extraordinary collective who transformed possibility into reality, this isn’t just my journey, but “our” legacy.

To My Incredible Partners, Team, Family and Supporters. I want to take a moment to express my deepest appreciation for the collective brilliance, dedication, and trust that have shaped this journey. None of this would be possible without the extraordinary people who’ve poured their energy into our shared visions.

A special recognition to my business partner, Nate Bufford a true architect of legacy. Your expertise in industrial real estate has transcended industries, gifting us negotiation strategies we now apply masterfully to music deals. From instituting our 48-hour contract rule to championing equitable terms, you’ve helped redefine what’s possible. As stated that negotiation isn’t about leverage, it’s about crafting wins that stand the test of time. This is how hustle evolves into heritage. Thank you for your unwavering commitment.

To the PeachTree Music Group family, past and present, your contributions to artist development, production, and management have been nothing short of transformative. You’ve operated not just as colleagues but as kin, embodying the passion and drive that propel PTMG forward.

Special shoutout to Daniel “3-Digital” Dixon, your presence from day one has been foundational. Your artistry and loyalty are woven into the very DNA of this journey. Your day one belief built our foundation. Every artist we’ve developed carries your fingerprint.

To Daimeial “Cameo” Michel, Adam Upperman, Marquann Smith and Anthony Walton: Thank you for believing in me, in us, and for trusting that we could and would succeed against all odds. You turned late nights into breakthroughs, transforming raw talent into careers.

To my Digital Alliance Platform team. Jeremy Cosby, De’Xanberian “Vert” Hightower, Michael Sebastian Romero, Destiny Walton and Thomas Kennedy. You are the rare fusion of technological ingenuity, creative vision, and entrepreneurial spirit. You coded our future while others slept. Your tech solutions gave indies a fighting chance.

Special thanks to Jeremy Cosby. Your relentless encouragement from the beginning pushed me to keep going when the path wasn’t clear. To you and the entire team: your unwavering support through every challenge has been my anchor.

Through every triumph and challenge, your resilience and steadfast loyalty have reinforced what matters most, we are far more than colleagues. We are family. Differences in perspective or approach have only strengthened our collective resolve, proving that true partnership transcends individual viewpoints. Your tireless efforts form the bedrock upon which we’ve built our progress, and for that, my gratitude knows no bounds.

To Our Extended Family:
The artist, writers, producers, managers who trusted us with unfinished beats. The interns who became executives. The spouses who tolerated our “just one more meeting” lies. You’re why our “family business” outpaces corporations. The love and support you’ve shown me and the team are immeasurable. My mission is to reflect that same energy back tenfold, through respect, opportunity, and a shared pursuit of excellence. What we’re building is bigger than any one of us, and I’m honored to stand beside you as we turn ambition into enduring impact.

The Lesson Everyone Taught Me:
Greatness isn’t about lone genius, it’s about building tables where everyone eats. You’ve proven that when values align, profit follows. In eternal gratitude, Antonio “7opca7” Randolph because we don’t climb mountains, we build elevators.

Website: https://www.peachtreemusicgroup.com

Instagram: https://www.instagram.com/7opca7

Linkedin: https://www.linkedin.com/in/7opca7

Other: https://credits.muso.ai/analytics/a26ec544-bc6e-4daf-9fa8-86c6129ca28b
https://about.me/antonio.topcat
https://about.me/Big-N-MagePublishing
https://about.me/dap.direct
https://dap.direct/

Image Credits
Antonio 7opca7 Randolph for pic names