Meet Claudia Fitzwater | Pilates Trainer/ Fitness Trainer

We had the good fortune of connecting with Claudia Fitzwater and we’ve shared our conversation below.

Hi Claudia, what do you attribute your success to?
The most important factor behind our success is authenticity. We remain steadfast in our mission to empower women by creating a genuine, welcoming space where they feel supported and celebrated. We’ve built a community rooted in trust, individuality, and strength through this approach.

While Atlanta offers endless workout options and ever-changing fitness trends, what sets us apart is our unwavering belief in our method and approach to fitness. We stay true to what we know works, focusing on real results and meaningful connections, rather than getting caught up in the latest buzz. This commitment to authenticity fuels our success and makes ProjectBody ATL a place women can call their own.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The idea for ProjectBody ATL was born after spending 8 years teaching and being an active member of Atlanta’s fitness scene. During that time, I taught at various studios, attended countless fitness classes at gyms and local studios, and immersed myself in the world of workouts. But despite all of that, something always felt missing.

I realized I wanted more than just a place to exercise—I wanted a true community. I wanted to create a space where women from different backgrounds, ages, body types, etc… could come together, sweat together, and support each other. A place that felt welcoming, empowering, and real.

That vision became ProjectBody ATL: a fitness studio where women can connect, grow stronger, and feel like they truly belong. It’s not just about the workout; it’s about building a community where everyone feels seen, celebrated, and encouraged to be their best self. That’s the heart of what I do, and it’s what makes ProjectBody so special. 💪✨

Creating ProjectBody ATL has not been a small feat. From securing funding to overcoming countless hurdles and learning the ins and outs of starting a business, the journey has been anything but easy.

Nothing truly prepares you for the challenges of owning a business—no handbook can cover it all. From managing finances to navigating marketing, building a brand, and creating a space that reflects your vision, every step has been a learning experience but I am from Colombia and I do not easily give up!

Lessons I Learned Along the Way:

1. Authenticity Is Everything
Staying true to your vision and values is the foundation for success. When you’re authentic, it resonates with your clients and creates a lasting impact.

2. Embrace the Challenges
Starting and running a business comes with countless hurdles, from funding to daily operations. Each challenge is an opportunity to grow, adapt, and learn.

3. Community Matters
Building strong relationships with your clients and creating a space where they feel seen and supported is just as important as the services you offer.

4. Patience Is Key
Success doesn’t happen overnight. It takes time, effort, and persistence to build something meaningful and sustainable.

5. Flexibility and Adaptability
Things don’t always go as planned, and that’s okay. Being open to change and willing to adjust your approach can lead to unexpected opportunities.

6. Self-Care Is Non-Negotiable
As a business owner, it’s easy to pour everything into your work, but taking care of yourself is essential. You can’t pour from an empty cup.

7. Trust the Process
Every step, whether big or small, contributes to the bigger picture. Celebrate the wins, learn from the setbacks, and trust that the journey is worth it.

ProjectBody ATL started humbly in a music classroom, where my coworkers joined me to test out my classes and methods for a whole year. It was during those early days that the foundation of our studio was built—through experimentation, support, and shared passion.

What’s even more special is that many of those fellow teachers who believed in me from the start are still part of this journey. Some have even become trainers at ProjectBody ATL, continuing to support and grow this community. Their encouragement and dedication have been instrumental in shaping what ProjectBody is today. 💪🎶✨

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting Atlanta for a week, I’d make sure they experienced the best the city has to offer—blending delicious food, vibrant culture, and unforgettable activities. Here’s my dream itinerary:

Day 1: Movement, Comfort Food, and City Charm
Morning: Kick off the day at ProjectBody ATL with a Pilates or barre class! 😉 Get the blood pumping and start the trip on a high note.
Breakfast: Take a short walk and refuel at Home Grown GA, where Southern comfort food reigns supreme. Don’t miss the Comfy Chicken Biscuit!
Afternoon: Explore the Atlanta BeltLine—stroll, bike, or simply people-watch. Stop at Ponce City Market for boutique shopping and head to Skyline Park for rooftop views and fun games.
Dinner: Wrap up the day at Krog street

Day 2: A Buford Highway Food Tour for Foodies
Buford Highway is a foodie’s dream, I go there almost every weekend! I adore the global flavors around every corner. Here are some of my go-to spots:

Lanzhou Ramen: Hand-pulled noodles and aromatic broths.
Sweet Hut Bakery & Café: Asian pastries and bubble tea.
Kang Nam: Authentic Korean BBQ with bold flavors.
Mamak: Malaysian street food done right.
Greatest Harvest: Delicious Vietnamese bánh mì sandwiches.
La Casona: A Colombian restaurant where you can indulge in hearty and flavorful dishes like bandeja paisa.

Day 3: Relaxation and Connection
Morning: Join me for another class at ProjectBody ATL, followed by a rejuvenating brunch at Carrol street cafe
Afternoon: Unwind at the Atlanta Botanical Garden or explore art at the High Museum.
Dinner: Head to Gigi’s Italian Kitchen in Candler park

Day 4: I live in East Atlanta Village so it is an EAV Day!
Morning: Another workout session at ProjectBody ATL, followed by delicious bagels and coffee at Emerald city bagels
Noon Lunch: Tacon a Prison Tacos
Afternoon: Stroll through Grant Park or visit the Atlanta Zoo.
Dinner: End the day back in EAV with dinner at Banshee nad bar hopping at Octopus bar, Flat iron, Mary’s Just loafing and more!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Our story wouldn’t be complete without recognizing the incredible trainers, **Britni** and **Anne**, and the amazing women who work out with us.

Britni and Anne are the backbone of ProjectBody ATL. Their passion, expertise, and genuine care for every client create an environment where women feel motivated and empowered to reach their goals. They don’t just teach classes; they inspire and uplift, making every session impactful and personalized.

We also owe so much to the incredible women who choose to show up, push their limits, and support one another every day. Their strength, resilience, and dedication are what truly bring our mission to life.

To Britni, Anne, and all the women of ProjectBody ATL—thank you for being the heart of our community! 💪❤️

Website: https://projectbodyatl.com

Instagram: @projectbodyatl

Facebook: https://www.facebook.com/projectbodyatl

Youtube: https://www.youtube.com/@projectbodyatl

Other: https://experience.bodyprojectatl.com/