Meet Kim Spangler | Floral Designer

We had the good fortune of connecting with Kim Spangler and we’ve shared our conversation below.

Hi Kim, putting aside the decision to work for yourself, what other decisions were critical to your success?
Implementing business processes has been the key to my success. I own and operate my floral design business in addition to my full-time career, and these processes ensure several essential outcomes. Most importantly, I have a high rate of booking clients that are a great fit. I’m energized by working with a client who is excited to work with me and my design ideas throughout the design phase and event. The business processes also ensure I’m ultra-efficient, which I need to manage a side gig where my clients need to feel that I’m not distracted from the service I’m providing. It starts with a robust website outlining my process and pricing that directs potential clients to a booking form. I can typically tell from the booking form when a client will be a good fit. If I need clarification, I can follow up with an email asking questions or offering some considerations before setting up a consultation. I also stick to a strict flow once booked that maximizes the value of my client interactions and the execution of the design.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am committed to designing flowers sustainably, which led my husband and I to buy a property that we’ve now turned into a sustainable flower farm. The industry standard for floral design is imported flowers grown with heavy pesticides/herbicides and a lot of plastic in packaging and design mechanics. Initially, I got into sustainability because I was trying to find a way to reduce costs for my business. I knew it was wasteful and expensive to use products like flower foam that are disposed of after use and to bring in out-of-season imported flowers that had a huge carbon footprint from harvest to transport. I started with small steps to sustainable mechanics and now have a large farm with sustainably grown flowers that I use in my designs. Designing and farming this way is definitely more difficult, but it’s the right thing to do.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I always love to experience the city as the locals do! Local food, local bars, and local gardens are my favorite!

Who else deserves some credit and recognition?
My network of fellow wedding vendors and of course, my family who supports me and makes this possible!

Website: www.branchesandbloomsdesign.com

Instagram: branchesandbloomsdesign

Image Credits
Valor and Vine Sarah Brookhart