We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Dimakatso Lekekela | Nutritionist, Brand Specialist & Founder of Zuri Nutrition

I would say it is to maintain an uncompromising attitude in all that I do. I am incredibly uncompromising and this feeds into every single aspect of my business and any other thing that I put my mind towards achieving. Read more>>

Jay Coleman | Founder and Chief Introverted Officer

As the owner of Sincerely, An Introvert, authenticity is the value and principle that matters most to me. It is the foundation upon which my brand is built, and I believe it’s what sets us apart from others in the market. Read more>>

Vanessa J Barton | Business Owner, Dance Fitness Instructor, Actor, Author

I have always beaten to my own drum. As an artist/creative, Being authentic and expressing myself honestly has always been important to me. Read more>>