We had the good fortune of connecting with Aishat Badmus and we’ve shared our conversation below.
Hi Aishat, how does your business help the community?
As someone who did not grow up in the States, I did not realize how little support there is for mothers here. I am originally from the UK and I had always thought I would have my children there, so I had always imagined I would benefit from the support of my family and the benefits the UK government have in place for parents. However, in 2018 I moved to the States and after I had both of my daughters, I realized just how little support there is for mothers in this country and how the challenges mothers face are not talked about a lot in public and especially to expecting mothers. As a result of this, mothers including myself, are left feeling blindsided and without the appropriate resources to get the help and support that they need. Not long after my first daughter, I started writing in a journal about my feelings, thoughts and experiences that I was encountering, sometimes through poetry also. It wasn’t until I had my second daughter that I actually started publishing my journal entries as a weekly blog to share my experiences with fellow mothers and future mothers, highlighting the very real experiences that come with motherhood, and not just the romanticized version we are fed. I started to get a lot of feedback from women about who could relate or were grateful that I was speaking up. My experiences seemed to allow people permission to share their own struggles without the fear of judgement. I then decided to start creating content alongside my blog to build a space for discussion and community in the motherhood arena. In the coming months and years I will be working towards writing for the wider motherhood community, collaborating with more women in this arena to create a louder conversation, bigger voice, and be part of the change we as mothers need more than ever. I am slowly providing something that I wish I had during my early years of motherhood – solidarity.
Let’s talk shop? Tell us more about your career, what can you share with our community?
From a young age, I was always creative in the form of art and writing. However, I was steered towards a more vocational path. As I get older I have found that this creative side of me is what fulfills me the most. I am proud of myself for having the courage to finally pursue his part of me, while using it to connect with women and mothers going through challenges and needing their voice to be heard to know they are not alone. I am excited about the ideas I have to reach more people through podcasts, books, courses, and put those ideas into action to provide support and help to this community. I have had to overcome a lot of insecurity and self doubt to be able to finally veer off the safe path I have been on thus far and pursue something I am very passionate about. I’ve learnt that true happiness and contentment comes when you finally let go of the preconceived idea of what you think your life should look like based on how you’ve been conditioned, and embrace the opportunities that feel more authentic for you.
The Good Mutha is a brand I am planning on growing to help mothers all over the world to go against what we have been taught by society that we are not supposed to put ourselves first, share our challenges or ask for more, especially as mothers. My brand is working on improving those conversations and allowing women to find the power within.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost I would like to thank my husband. Since the day we crossed paths my husband has always believed I was destined for more than even I could have imagined. He has pushed me to believe in myself and have confidence in my abilities. Without his love, encouragement and support, I wouldn’t have had the courage to veer from the path I was on and make a difference for others. I also have my two beautiful daughters to thank. I never knew having them would give me such a drive. I want them to see me not settling for anything and making a positive change to the community. It is my love for them and wanting to see them grow up in a better future, that keeps me from not giving up.
I would also like to thank my parents, my brother, my sister, and my in-laws. Their love and support have never wavered through my journey. I only receive encouragement, and constructive feedback to help me reach my goals. To have people in my corner who believe in me so fiercely is a gift.
Lastly, I would like to thank the many women who I have connected with through my journey. Women who have invited me to speak on their podcasts. Women who have invited me to collaborate and make content that can help mothers everywhere. Women who read and share my experiences so that others can get a sense of relief in knowing they are not alone.
I am so grateful to everyone I have met through this process, and everyone who has stood by me and supported me over the years. I would not be here without them.
Website: https://thegoodmutha.substack.com/
Instagram: instagram.com/thegoodmutha/
Twitter: https://twitter.com/TheGoodMutha
Other: linktr.ee/thegoodmutha
Image Credits
Giselle Mateo-Flynn Amy Mateo Blessing Adesiyan Cindy Ocran Ibrahim Badmus