It takes a lot more than an idea to build a business, but there can’t be a business without the idea.  So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Christine W. | CEO + Founder of ButterSoft Essentials

The ButterSoft Essentials brand wasn’t exactly intentional. So I guess we can say that the idea for my business stemmed from numerous inspirations. Growing up, I always preferred to use natural products. In April 2018, I enrolled in a local Soap Making class, which then sparked my interest in learning how to make my own natural body butters. Read more>>

Ashley Upshaw | Owner of Luxury Looks by Ashley | Interior Decorator | Luxury Picnic Curator

If you would have asked me 2 years ago if I wanted to be an entrepreneur, I would have said no! Owning my own business never appealed to me until I tapped in to my creative. I’ve always been artistic and creative since I was a child, but it was always looked at as a random act. It wasn’t until Mother’s Day of 2021, during the pandemic, when I tapped in to my talent and realized that I could do much more with it. Read more>>

Stephanie Nazario | Owner of Desk Gal Virtual Assistant Services

I was laid off in May 2021 from the position I held with a big international company. I gave a lot of myself to the position and being let go was a blow to my ego. Honestly, the lay-off was a blessing. My health all around needed attention. My children needed me to be more present. Read more>>

Dana Lawson | Certified Health Coach & Menopause Doula

I’ve always been an entrepreneur at heart. I had a business in the late 90’s as a Certified Childbirth Instructor. I taught childbirth classes to women who were high-risk pregnancies and on bedrest because they were unable to go to traditional classes that were, at the time, held at the hospital. Read more>>