“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Christina Della Iacono | Sound Priestess & Ceremonialist

Currently, adaptability. Throughout my life, I’ve noticed one constant–change. I used to dread it and this resistance led to a lot of unnecessary suffering. As I’ve grown, I’ve learned to first accept change and then to become flexible. Oftentimes, in the face of unmet expectations, I hear the same intuitive whisper arise within me: “Be like bamboo.” Flex with the wind and you shall not break. At this time in my life, I’m amidst a great transition. I’ve just moved from Eugene, OR where I spent the last ten years and I now find myself in a new relationship, community, home, culture, work environment, etc. Read more>>

Jonah Ruffin | Creative

Being authentic. In today’s society, there are so many distractions and opinions that can take you off the track of being yourself and staying grounded. Authenticity matters so much to me. Being able to have your own energy in any room that you walk in is truly powerful. Knowing that you are staying true to who you are inside and out, and not letting others change you is one of a kind. Read more>>

Flamenca Bohème | One-Of-A-Kind handcrafted pieces designed to accentuate the “Flamencura/Attitude” in you

There are many values that I consider important and apply in every aspect of my life, If I have to choose only one that goes hand in hand with what I do would be the value of freedom. The kind of freedom that is respectful and aware of not harming anyone with my actions, of living authentically. This autonomy over my imagination and creativity allows me to freely express what my soul desires by shaping stories through my pieces. These pieces become instruments to connect and inspire others to live in the essence of their freedom. Read more>>

Peter Chai | Licensed Massage Therapist & Jiu-Jitsu Instructor

Integrity matters a lot to me because the measure of a person is who they are when they are appeasing the external for validation. Who you are when no one else is watching may be your true, authentic self. Compassion is important to me because it essential to have empathy for the other- to see beyond your self and be as kind as possible. Read more>>

Kami Smith | Graphic Designer, Digital Marketer and Entrepreneur

What is most valuable to me currently is being my authentic self and standing in my truth unapologetically. For me, this means being honest with myself about who I am and what I believe in, even when it isn’t easy. It means being true to my value system and principles, even when it would be easier to compromise. And it means being authentic in my relationships, even when it might be more convenient to pretend to be someone I’m not. Read more>>

Victoria Antonelli | Certified Breathwork Facilitator

Empowerment matters the most to me. As a breathwork facilitator, I empower people to help themselves. I may be the guide inspiring change, but at the end of the day, the client is the one setting intentions, pushing themselves outside their comfort zone, and taking the aligned action that will lead to ultimate growth. Read more>>