Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Calvaniece Mason | CEO and Founder

I officially launched Calvaniece Mason Hair Brands Co. in 2015 with the Elite Pro Turbo | Professional Hair Dryer. I was inspired to create an ergonomically designed hair dryer for hairstylists after discovering the number of work-related injuries in which stylists developing, and suffering from, carpal tunnel. After operating for several years in 2018 I went through a very traumatic experience; I lost a close loved one in which I suffered from hair loss caused by grief and depression. Read more>>

Masiana Geter | Candle Baker

I’ve always had a love for candles and smell goods. My mama and nana always had candles and incenses burning throughout the house growing up, so I ended up developing a love for them too. In January of 2021 I was diagnosed with Covid-19 and I lost my smell for 6 months!! It felt like I had lost it forever. Us humans tend to be unappreciative of things until we loose it. I still had a love for candles but it was boring just watching a candle burn and I couldn’t smell it. I then had a idea on how i can keep candles from looking so “Boring” or “Plain” I felt all candles looked the same and I wanted to be different! Who doesn’t love the smell of desserts? Read more>>

Tinishia Davidson | From Breast Cancer Warrior to CEO!

Earlier Detection, Inc. (EDI) was birthed while I was going through treatments for breast cancer. I was diagnosed with Invasive Ductal Carcinoma at the age of 39. I remember about a month before I found the lump in my right breast, I heard “touch your breast”, as was praying. About a month later, I heard it again, and that’s when I found a lump in my right breast via self breast exam. The next morning I called my doctor who was able to get me on the following day. As my doctor did a breast exam, she felt the lump as well. Being that the lump was so small, we didn’t think that it was anything but my doctor sent me to have a mammogram done anyway. Well, I was diagnosed with Stage 1 breast cancer 10 days later. Read more>>

Nasa Bawa | Spiritualpreneur Life Coach & Certified Yoga Trainer

My business found me. When my gifts began to manifest I was afraid of what I was experiencing, then I spent years looking for teachers, reading books, and overdosing on YouTube videos trying to learn how to enhance my gifts in a safe way. Then I spent years trying to figure out who to help and how I would help them. This caused me to spend thousands of dollars on YouTube courses, certifications, Instagram courses, and so much more! One of the key tenants I teach my phase 3 clients is to monetize your magic. Read more>>