Meet Ekonade’ Skin | Plant-based Skincare & Wellness brand

We had the good fortune of connecting with Ekonade’ Skin and we’ve shared our conversation below.

Hi Ekonade’ Skin, what was your thought process behind starting your own business?
Our founder, Shadonna Walker, created Ekonade’ with a personal story in mind, her love for nature, and love for wholistic health. As a young black girl, Shadonna was often teased about her skin tone. The issue was, there wasn’t a proper skincare routine which obviously reflected as such.

She began to research and create her very own products as early as her undergraduate years in college. She produced her very own self product with the famous Shea butter, of course and from there she began to evolve and test other products.

As she became more earth conscious she new early on that she wanted her products to be plant based and 100% natural. Skincare was a way for her to improve her outer confidence but she knew that she also needed to be whole on the inside.

Shadonna, has an educational background in Psychology at a Bachelors level and a Master’s degrees in Human Services Counseling. Shadonna, knew that this was the right path for her to help others but to also serve the whole true person. Self development intergrated with skincare is the true key to glowing skin.Therefore, EKONADE’ also serves as a wellness brand as well. We uplift people of color and encourage confidence from the inside out.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets Ekonade’ Skin apart from any other brand is that we focus on a holistic health approach which encompasses all aspects of your health beyond your skin. EKONADE’s products are formulated with simple and pure ingredients. Studies show that women of color tend to suffer from transepidermal water loss compared to other races; therefore, this puts African- American women at a higher risk for dry skin. We formulate products that will specially target this concern.

Our formulas contain ingredients from all over the world; however, we like to pair our oils, which are organic and cold pressed, with an ingredient that is very dear to owner, Shadonna Walker, Shea butter. Our Shea butter is sourced from Ghana and we like to incorporate this ingredient into our formulas whenever possible. Shea butter is high in vtamins A, E, and F. Vitamin A is an anti-inflammatory active ingredient that helps combat breakouts and improves moisture in skin. Vitamin E is an antioxidant that helps protect the skin and maintain its moisture. Vitamin F helps to reduce inflammation which is great for those suffering with eczema and dry skin.

We make sure that each of our products are formulated with active ingredients to assure that our products will be effective.

Lastly, we also practice overall wellness that extends much deeper than just skincare. We want to encourage people to not only treat their outside with love but to also be whole from the inside out. That is why our mission and vision involves being confident in your bare skin- it takes being whole internally to be able to do so.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
That is a great question… places that we would like to recommend would be Tassilis Raw Reality, Local Green, and last but not least, Fresh to Order. We suggest these eating places because your gut health plays a vital role in our skin and overall health. Our main focus is for you to be healthy from the inside out. In addition to paying attention to what we consume, we should also focus on our physical and spiritual health. Our day would be filled with things that add value to our space such are any physical activity, journaling, and enjoying a great sunbath- with our Shea Butta Glow: Whipped Body Butter, of course (our best seller)

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We would like to shoutout our INNERGY circle because they help us to keep our brand growing and being able to reach more people with our mission.

Website: www.ekonade.com

Instagram: https://www.instagram.com/ekonadeskin

Twitter: https://twitter.com/ekonadeskin

Facebook: https://www.facebook.com/ekonadeskin

Youtube: https://www.youtube.com/watch?v=nXjPIPp4eH0&t=1s

Image Credits
All images are to be credited to owner, Shadonna Walker.